Gregory Karathanasis Email & Phone Number

New York City Metropolitan Area

- Created all packaging across multiple licenses- Executed accurate layouts/tech packs for printing.- Maintained the style guide and branding for each License.- Collaborated with the creative department including licensing team, production designers, and graphic designers to ensure the best designs are executed.Must use resource files such as licensed style guides, product and package specifications, and templates where possible when setting up artwork files for printing.- Communicated clearly internally with several departments.- Maintained an ongoing archive of master template files, creative files, and asset files received from Licenses.

New York City Metropolitan Area

• Maintained file structures, naming conventions, organization and hierarchy of creative files.• Led and participated in brainstorm sessions and define ideas.• Captured, retouched and organized corporate assets.• Produced and edited high-quality video content.• Communicated with photographers, illustrators and web designers.• Developed logos, graphics, images & packaging for company websites and marketing materials.

New York City Metropolitan Area

• Prepared cost summaries for sales and project managers.• Designed and layout content in preparation for internal creative reviews and customer presentations.• Presented concepts and design solutions for review and approval.• Researched, concept and design intuitive digital product experiences that simplified complex functionality.• Created engaging and inspirational printed and digital materials using Adobe Creative Suite.• Mentored and supported team members across organization.• Prepared detailed storyboards for video production.• Selected materials and processes appropriate for designs.• Photographed products and processes for promotional materials.• Developed material to support trade show and event participation.• Developed concepts, graphics and layouts for product illustrations, company logos and websites.• Designed company's website with Shopify platform.• Uploaded all media & descriptions for website products, sales & campaigns.• Designed custom presentations that visually communicate message and are up to brand standards.• Took charge of the company's social media presentation• Created all social media content• Edited all photographical content for brand & adapted stock images with client's products

New York City Metropolitan Area

- Carried extensive market research + competitor analysis- Created concept sketches & moodboards for new collection of products- Drafted potential ideas towards packaging & product types- Provided initial prototypes and iterations in regards to product types & market consumption- Designed & provided mock-ups of every product to be sent to packaging manufacturers (created with Adobe Suite)- Researched & established relations with potential packaging manufacturers- Carried out potential campaign ideas & mock-ups along with marketing team- Created assets & mock-ups for potential campaigns using Adobe Suite

New York City Metropolitan Area

- Created Logotype - Drafted the Brand Guidelines & established Brand Identity- Created typographical chart for the brand demonstrating the typographical hierarchy- Designed secondary & tertiary logotypes and logo marks to be used alternatively for other digital media- Created mock-ups for potential campaigns to be included as part of the diversification portfolio of the brand- Established a unique brand color palette using the Pantone, Hex, RGB & CMYK systems

New York City Metropolitan Area

• Facilitated creation of web content, social media content to promote materials collection.• Maintained excellent creative thinking, graphic design and typography skills.• Followed standard processes, templates and procedures.• Maintained consistency in digital marketing while following brand guidelines.• Developed graphics and visuals for marketing campaigns.

Bachelor Of Science - Bs, Graphic Design, Senior

Activities and Societies: Relevant Coursework: Logo Design Product Design

Bachelor Of Arts (B.A.), History

Activities and Societies: Relevant Coursework: Art History