TheraSpecs are precision tinted, thoughtfully designed eyewear that filter out the harmful light that causes eyestrain, headaches, and migraines. My role is to nurture and develop a dedicated and compassionate community of TheraSpecs customers as well as develop inbound content to grow new leads for the business.

PR Strategist | Brand Specialist | Social Media ManagerPinnacle Transplant Technologies is a multi-service tissue bank and medical device company that manufactures innovative allografts for transplant into human recipients. It is one of the fastest growing and most exciting companies in Phoenix, expanding to nearly 80 associates to date and having earned numerous awards and accolades from organizations like the Greater Phoenix Chamber of Commerce and the Arizona BioIndustry Association (AZBio).My role is to help cultivate and manage the digital marketing, social media and public relations strategy for Pinnacle Transplant and its unique product offerings as well as to foster community relations with key stakeholders from the City of Phoenix, the Arizona Commerce Authority, the medical community, and others.

The Center for Entrepreneurial Innovation (CEI) business incubator is dedicated to supporting technology-based businesses through validation, product development, commercialization and growth, for the purpose of facilitating quality job creation for the greater Phoenix region. My role includes:• Developed and implemented inbound marketing strategy to generate new client leads; increased client applications 3X since July 2015• Created and deployed targeted content strategy, driven by customer persona profiles, for CEI blog, landing pages, press releases, email and social media• Managed the creation of all inbound content, page development and graphics for the CEI website (Drupal)• Provided pro bono mentorship and paid marketing services – including content strategy and development, design and video production - to CEI clients and community partners based on specific business goals• Built, managed and promoted the CEI brand and its messaging through press releases, visual and print design, video production, online and social presence, and student incubation program branding• Cultivated and maintained relationships with local and national media outlets for the purpose of disseminating CEI successes• Wrote detailed grant funding proposals, which highlighted CEI clients and program successes, delineated new initiatives, and detailed measurable program results• Presented on an international stage at several entrepreneurship conferences as well as at local and regional economic development seminars, and stakeholder events

Information Disseminator | College Recruiting Event Planner | Media Report Writer Since 1968, GateWay Community College has built a legacy of innovation, pioneering vision and responsiveness to the needs of the community as the first technical college in Arizona. GateWay offer more than 125 degree, certificate and workforce training options.I put together content, story ideas, and graphic and visual elements for press releases, articles, and student profiles for print and online publication. I also planned, promoted, and executed multiple recruitment and general college events including the bi-annual Career Exploration Day for 400-500 high school students.In addition, I developed the commencement address for Maricopa Community College’s governing board member during GateWay’s graduation in 2011. I also prepared detailed monthly and annual media reports for distribution to internal stakeholders, and administered a year-end spending budget of $800,000.

Original Content Producer | Media Tracker | Prospecting for AdvertisersChandler-Gilbert Community College offers associate’s degrees, certification in various fields, transfers to four-year universities, and classes for the public. I was tasked with originating content and story ideas for press releases, articles, and student profiles for print and online production. I also prepared detailed monthly and annual media reports for distribution to internal stakeholders.In tracking social media trends and identifying areas of possible expansion for departmental marketing efforts, I developed in-depth reports to be used by campus personnel. In addition, I collaborated with local and area high school newspaper departments to identify advertising opportunities.