Greg has spent his entire career in the sports and entertainment industry and is broadly recognized for his experience, reputation and results building award-winning marketing programs on behalf of some of the biggest brands in sports and entertainment across every major sports property.As co-founder and president of Bespoke Sports & Entertainment, Greg leads the client management group that consults, creates and activates on behalf of clients. He oversees strategy development, property negotiation, agency integration and account team management serving clients around the globe. This work has led to Bespoke being recognized by Sports Business Journal (Best in Sports Event & Experiential Marketing), Inc. 5000 Fastest Growing Companies, Event Marketer IT List of top 100 event marketing agencies, Cynopsis Sports Media Awards, Ex Awards, Chief Marketer Top 200 and PROMO Top Shops. In addition, Bespoke has been named Best Workplaces by Sports Business Journal, Charlotte Business Journal and Inc. Magazine. A speaker at numerous industry conferences and universities, Greg has also been published in Sports Business Journal and is regularly sought for insight on marketing trends in trade and consumer media. He also co-founded both the Charlotte Sports + Business and Milwaukee Sports Marketing Professional networking groups. Individually, Greg has been recognized by Sports Business Journal in its prestigious Forty Under 40 list honoring the industry’s top professionals and as Charlotte Business Journal's Most Admired CEO's in 2024. Prior to founding Bespoke in 2014, Greg was Executive Vice President of Global Sports and Entertainment at GMR Marketing, where he played a key role in building the sports marketing division over 15 years. Under his leadership, GMR received numerous industry awards, including being recognized multiple times by SportsBusiness Journal as Agency of the Year in both the Consulting and Event categories, one of the few agencies to have that distinction. Prior to GMR, he held marketing and management positions with Pentair Corporation, SportsPlus International, Joyce Julius & Associates, the Detroit Tigers and Kalamazoo Wings Hockey Club. Greg is a graduate of Western Michigan University and has been recognized by the WMU School of Communication as part of its Alumni Academy.
Listed skills include Sponsorship, Sports Marketing, Integrated Marketing, Strategy, and 15 others.
