• Planned and developed communications, advertising, promotional and PR programs to achieve sales of Bethesda games in the UK market, delivering best in class campaigns for BRINK, RAGE, The Elder Scrolls V: Skyrim, Dawnguard, Dishonored and Doom 3 BFG Edition. • Worked up costs and expenditures for UK campaigns for P&L planning. Conducted post-launch sales reviews and re-promotion strategies to ensure products reached or exceeded targets, including profit and loss analysis.• Worked very closely with UK sales team providing for all needs. Assisted with organisation and attend Trade Events. Represented products at key sales presentations. Awarded MCV 2012 Industry Excellence Award for best Trade Marketing Team.• Developed communication strategy of products (ATL, BTL, digital, community, PR, packaging, consumer ratings, POP, channel).

• Worked in conjunction with the head office in NY and local international teams and distributors to drive, deliver and manage smooth and effective roll-out of international Marketing and PR campaigns. • Executed post launch PDLC (paid for downloadable content) plans and promotions for GOTY candidate Red Dead Redemption, the marketing strategy and planning of L.A. Noire and for the release of the critically acclaimed handheld title GTA: Chinatown Wars on iPad.• Evangelized products to local markets and distributors, consumer, European retail and first party (Sony, Microsoft, Nintendo & Apple) with the goal to find and forge mutually beneficial promotions and further visibility for the portfolio. • Operated to tight deadlines for video assets, demos and scripts and took responsibility for consistent brand identity across all assets. • Instrumental in the preparation and delivery of major worldwide trade, consumer events and PR demos. • Assisted in the identification and positioning of success factors of products from green-light to post-launch. Worked closely with local teams to create communities and build user experiences.

• Responsible for the maintenance and development of both the UK and IE (digital) music stores• Implemented promotions and exclusives in association with the other EU stores. • Co-ordinated the release of featured products onto the store in communication with major and independent record labels • In charge of featured content and author of copy for both the website and newsletters • Provided various weekly and daily reports covering sales figures and company efficiency • Monitored competitors and worked to very tight deadlines.

• Compiled important weekly reports and release schedules• Coordinated radio adverts; writing scripts, choosing VO actors and overseeing the recording• Maintained and provided content for several artist web pages including the re-launch of The Magic Numbers website. • Assisted in presentations by creating charts and statistics for marketing plans and took minutes during organized client meetings and visits.• Made evident my competence for quickly learning new systems; cataloguing artists, accessing global and local sales positions sales for reports as well as CMS for multiple artist websites.

At Virgin Radio I was responsible for a multitude of roles, including the creation of ‘vox pops’with for use on air and helping in the studio with the on-air DJs and team to catalogue and schedule songs. I also provided general admin and worked with the on-site radio team at V Festival where I helped to chaperone artists, VIPs and assist with studio equipment set-up.