Greg Lin-Murphy Email & Phone Number

United States

Needham, MA, US

Needham, MA, US

Needham, MA, US

Responsible for social media, email, SMS, and event content development for the NH Democratic Party’s coordinated campaign. Reached voter target with a frequency of three 1:1 touches in the final week of the campaign by executing SMS and email voter outreach initiatives.Optimized data-request turn-around times by identifying areas of improvement in the.

Boston, MA, US

Oversaw the Boston.com real estate, autos, and jobs verticals’ day to day operations. Managed relationships and increased communications between editorial, product, sales and technology teams.Created new digital revenue streams by adding three new products to the portfolio and implementing Boston.com’s first sponsored content campaign for the Cars.

Boston, MA, US

Responsible for development of content strategies across Boston.com Cars, Real Estate, and Jobs properties.

Boston, MA, US

Oversaw social media and content teams managing the University of Phoenix, Santander Bank and Center for Disease Control Office on Smoking and Health accounts.Increased engagement on University of Phoenix Facebook content by 133%.Developed Facebook campaign extensions for CDC Tobacco-Free "Tips From a Former Smoker" campaign. Increased in-house content.

Boston, MA, US

Founding team member on the Arnold Worldwide social media department, which saw a 600% growth in billable clients in its first year and grew from 4 to 19 employees.Developed social media content strategy and media plans utilizing performance-driven content and oversaw the production of 60+ content pieces each month, over 4-5 projects.Part of the team that.

Boston, MA, US

Served as community manager and developed social media strategy for clients including Sears Holdings, Food Should Taste Good, and non-profit DOC2DOC.Worked to launch and maintain the Sears FitStudio Community, including community management, management of its social media extensions and management of content contributor relationships.Modernista! closed in.

Dedham, Massachusetts, US

Responsible for the digital and social media efforts of the Massachusetts Technology Leadership Council, including support for the MassTLC Innovation Unconference.

Worked to support indie video game studio Dejobaan Games with digital, social media, and public relations efforts. Supported marketing efforts leading up to the first PAX (Penny Arcade Expo) East convention, attended by 60,000, securing day-of-event coverage in local publications. Launched the award-winning 'Aaaaa! - A Reckless Disregard for Gravity,' the.

Assigned the objective to capture and retain 18-25 year old target for State Farm auto and renters insurance for the AAF 2010 NSAC. Served as the account executive for a six member team assigned to develop a preliminary campaign. Developed branding and non-traditional executions designed to be implemented nationally. Final campaign placed 2nd in district.

San Francisco, CA, US

Responsible for the creation of weekly news monitor reports, abstracts, bylines, white paper summaries, pitch letters, press releases and blog posts for clients of the enterprise technology industry. Analyzed and sought out opportunities with enterprise technology journalists. Assisted with the first social media execution in agency history.

Launched the award-winning Aaaaa! -- A Reckless Disregard for Gravity for Windows. Employed public relations and social media tactics, including press releases, outreach, blogging, Twitter strategy and weekly contributions to ModDB.com. Authored a ModDB article titled, “Marketing an Indie Game on a $0.00 Budget - Part 1” and saw approximately 2,000 unique.

Created integrated marketing campaign for the Century Council for the American Advertising Federation NSAC 2008-2009. Placed 2nd in District One. Experience in research, creative and non-traditional departments.

Boston, Massachusetts, US

Worked to assist in-house functions for the mortgage and lending department and the marketing department. Developed and presented a bank-wide green initiative to an audience of C-level executives.

Founding member of EmComm International. Developed the foundation for Emerson College's fist international account. Researched and developed an IMC plan for Limberg White Asparagus for the Netherlands.

Developed IMC plans for the EmComm "Internal" account and for MyVu personal media viewers.