Greg Patterson Email & Phone Number

Greater Memphis Area

Macmillan Learning discovers, develops, and markets innovative educational, training & development technologies and new products that make learning more engaging while improving student outcomes and retention. We partner with global learning and development enterprises however we need to in order to bring innovation to campuses and companies.

Greater Memphis Area

Senior Business and Market Development Executive with extensive experience delivering revenue growth to clients. Proven ability to identify industry trends and execute to deliver market-leading solutions to gain competitive and strategic advantages.

Coordinated, directed, and managed the marketing strategy, sales development and editorial activity in the Southeast Region (Florida, Georgia, Alabama, Mississippi, Louisiana and Tennessee). • Southeast Region finished the 2011 sales year ranked #1 in the Business and Economics division at McGraw-Hill. 2011 - 104% of goal 2010 - 92% of goal 2009 - 98% of goal 2008 - 100% of goal 2007 - 100% of goal 2006 - 100% of goal 2005 - 102% of goal• 2011 Custom/Learning Solutions content unit sales up 12% and custom gross sales up 35%. custom content delivered via online Learning Management Systems (LMS) Blackboard, Canvas, Desire2Learn, Moodle, MOOCs, etc.. • Ability to recruit and develop top talent. Recruited, hired and coached the McGraw-Hill Business & Economics “Rookie of the Year” in three of the last six years. • Grew region sales by increasing renewable digital custom and licensing revenue. Growth attributed to market share increases of Connect (web-based tutorial, assignment and assessment platform), LearnSmart (web-based adaptive learning platform that helps increase student retention and improve learning outcomes), ALEKS (adaptive learning platform).• Past “Regional Manager of the Year Award” winner• Selected to serve on the Salesforce.com CRM leadership and mentor team, conduct marketing and sales development training workshops

Promoted to Field Sales Supervisor. Responsible for helping manage and train sales representatives in the Southeast region. Manage and grow sales at universities and colleges through solution-based editorial, marketing, and sales strategy development. Other responsibilities included brand development, market communication strategy, and implementation. Selected to help launch McGraw-Hill Learning Architecture, McGraw-Hill’s first learning management platform.• Highest Sales Achievement Award• Circle of Excellence Sales Awards

Selected to launch Spiceland: Intermediate Accounting. Spiceland has twice won the Crystal Award for Textbook of the Year, the only time the same textbook has won the award twice. Developed and implemented marketing/product campaigns. Created marketing and sales materials for representatives to use to grow market share. Consulted with Author and Brand Development team on editorial, product development, and design.* Instrumental in signing Spiceland: Intermediate Accounting, Ferrell: Introduction to Business and Bearden: Principles of Marketing• Norm Doran Editorial Development of the Year Award