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My job improves the quality of life for the people of Bournemouth and Poole by…Delivering creative and effective digital content that support the councils’ strategic aims through behaviour or perception change, demonstrating the operational effectiveness of the councils, supporting transformation & improvement, positively influencing the organisations’ reputation and explaining the councils’ aspirations for the area.

My role Builds a Better Bournemouth by contributing creative concepts and professional media production services to deliver effective marketing and communications material both on and offline.This includes responsibility for the Council’s digital asset management system, ensuring up to date content, scoping photography and video requirements, shooting photography and video to meet the Council’s needs as well as creative graphic design skills for on-line use and print production.Responsibilities include:• Pro actively contribute to the Council’s brand management, ensuring the brand guidelines andpolicy are reflected in all work undertaken.• Undertake creative design work from concept to delivery on various on and offline marketing collateral including adverts, brochures, leaflets, posters, email marketing, web, video, and social media, as commissioned by team Account Managers / business partners on behalf of clients.• Responsible for the procurement, licensing, management, cost-recovery from subscriber departments, promotion, corporate / cross-departmental use and content development of the Council’s digital asset management system.• Ensuring the Council has a library of up to date digital content available including photography, video and print material templates. Produce and deliver full content replacement programme to ensure fresh and creative images and designed templates are available to the organisation in order to keep audiences engaged.• Ensure all digital content is properly indexed, tagged, recorded and all governance is in place regarding usage permissions and expiry.• Responsible for identifying photography and video needs of the organisation, in particular for web, internal and social media use and acting as Council Photographer / Videographer to meet the organisations requirements.

Marketing communications planning and full production of marketing materials for multiple services across the local authority.Management and producion of online content using content management software for internal and external websites.Devising Integrated Marketing Communication campaigns from planning and development to content creation, execution and analysis. Online advertising, web banner creation and identifying opportunities to monetise activities.Planning and design of Internal and external email campaigns using email marketing software for data collection and analysis, tailoring content to specific audiences. Use of Social media channels to implement a social media strategy increasing interactivity and engaging with stakeholders.Identifying and developing opportunities to work with, and building strong relationships with, local and national organisations creating partnerships to enhance Bournemouth’s reputation.Engaging and developing local relationships with community groups and special interest groups.Event planning and devising strategies to successfully engage key target audiences.Media buying for Integrated Campaigns.

Creative Content Production for your brand.

My job improves the quality of life for the people of Bournemouth and Poole by…Delivering creative and effective digital content that support the councils’ strategic aims through behaviour or perception change, demonstrating the operational effectiveness of the councils, supporting transformation & improvement, positively influencing the organisations’ reputation and explaining the councils’ aspirations for the area.

CouncilConnect - Connecting Councils with opportunities to save, protecting front line serviceshttps://www.councilconnect.co.ukWe connect councils across the UK to buy, sell, hire and enquire together. Everything we do is about creating opportunities for councils to save money by working together. CouncilConnect is free & exclusive to Local Gov employees in the UK.