Lead three teams supporting the Global Sales effort. Sales Analytics who are responsible for pricing/promotion analysis, account scorecards and review preparation as well as budgeting and target setting support. Demand Forecasting who is responsible for global demand forecasts and their translations between sales and planning. Sales Support who conducts pricing/program/promotion execution, customer master data management and administrative support for the Regional Sales VP’s.

Develops pricing strategies to meet customers' needs while optimizing profit for the organization. Evaluates core business costs to serve the market in relation to competitive pricing strategies to formulate global pricing approaches. Designs, implements and maintains pricing infrastructures. Evaluates effectiveness of pricing strategies and modifies pricing structures as needed. Provides reporting and documentation of pricing structures and serves as the point-of-contact for pricing inquiries from internal stakeholders.

Leading the advanced marketing analytics efforts which include marketing mix modeling, controlled A/B market tests, and price modeling.

Led Shopper Marketing analytics to use advanced analytic techniques to measure lift and ROI of in-store and online retail marketing activities to optimize marketing spend. Conduct store clustering analyses using multiple data inputs including sales history, trade area demographics, competitive indices, and store sales volumes to drive higher product assortment and revenue.

Managed the US Return On Marketing Investment (ROMI) Analysis to maximize volume, revenue and profit through market mix modeling, business tracking and evaluation, pricing, and spend optimization in five country markets.

Led the region Return On Marketing Investment program to pilot marketing mix modeling and establish standard methods to measure marketing program ROI; led implementation efforts of a Marketing Resource Management system (MRM); led a cross-functional project to improve marketing planning processes.

Managed a seven person team responsible for NPI Launch Management, WW Demand Forecasting, and WW Supply Demand Matching for four major printer product lines. Led process improvement efforts for Early Marketing Units, WW Market Share Reporting, Product Reference Data management, and Product Launch Deliverables.

Lead the implementation of the global Marketing Resource Management system for creating, managing and measuring promotions. Led a team that developed MRM capabilities, including process and system design, change management, and team leadership.

Developed and evolved a consumer business specific end-to-end IT strategy, provided strategic IT consulting, and managed the Plan of Record on behalf of Consumer Sales and Marketing. Synthesized required capabilities and mapped them across the various IT delivery/platform teams. Identified gaps and overlaps and developed strategies to address business needs. Managed IT issues and escalations, and managed cross-domain and cross-platform issue resolution.

Led a Project Team in the development of a pilot account Point of Sale reporting and category management system. This included coordinating business, IT, and contractors to develop a data management and analysis system. Championed the vision for and delivered a Point of Sale category management system that improved the $830 Million in sales to Wal-Mart. Successfully proposed a business plan to create a Category Management team to drive category management across all top retail accounts, totaling over $7 Billion in sales.

Managed a team of seven employees and 22 contractors in the development and support of various business systems for finance, planning, and forecasting. Created the strategy, built the team and led the development of a North American, business intelligence reporting system – e-Hub. Managed the team that developed a web-based application for marketing document management and publication to channel partners/resellers – HP Information System (HPIS).

Managed a team marketing analysts; Pioneered efforts to define retail store level assortment and space plans for retailers; Developed a proposal to the VP of Marketing at Staples, Inc. to run and measure a store level market test.

Developed monthly business performance measures and a reporting web tool; Conducted analysis of geodemographic and sales data for PC & peripheral customers; Conducted store level analyses of lost sales, distribution, pricing and assortment that contributed to HP being selected as category captain in Wal-Mart.