Gregory Wakefield Email & Phone Number

London Area, United Kingdom

Led the development of a sophisticated creative automation pipeline, seamlessly integrating After Effects with Google Sheets to produce thousands of assets for clients. Engineered a robust render pipeline using TypeScript to optimize asset production processes, including targeted layer updates for text, images, videos, and more. Orchestrated an automated workflow leveraging AWS services (SQS, EC2, S3...) for streamlined rendering and delivery, enhancing efficiency and scalability.Collaborated with third-party platforms such as Smartly and Celtra to enhance automation capabilities, ensuring the delivery of high-quality creative outputs. Engaged directly with clients to understand their requirements, facilitating effective communication and alignment between project objectives and deliverables.Conceptualized and implemented innovative solutions to address client needs, including the development of tools to streamline client briefings, resulting in enhanced efficiency and accuracy in asset creation. Provided mentorship and guidance to team members, fostering a culture of continuous learning and growth within the organization.Played a pivotal role in establishing Dept as a leader in creative automation, servicing clients such as Just Eat Takeaway, Smart, Ralph Lauren, Zoopla, Spotify, and Canva, contributing to the rendering of over 8000 assets monthly.

London

Implemented automation solutions to optimize workflow efficiencies and reduce repetitive tasks for clients, resulting in notable time and cost savings.Successfully automated templated designs for Lidl’s daily Facebook posts, enabling batch processing and streamlined content delivery.

London

Freelance fashion and product retouching; including cut-outs, compositing, clipping paths and colour corrections also the creation and resizing of Artwork for POS

London, United Kingdom

Working with Clients such as Adidas, Hunter, Tangle Teezer and LululemonRetouching a wide range of imagery inculding model and product shots for digital and printUnderstanding the requirements of the brief and meeting deadlines

London

Effectively managing a retouch department comprising of a team of up to 4 retouchers, and an outsource team depending on the fashion season. Creating Photoshop actions to increase productivity, and training colleagues in the Photoshop techniques when required. Retouching E-commerce imagery and lifestyle photography. Recommended the installation of NAS and FTP to increase server capacity and to improve productivity between the London office and the outsource team based in India. Oversaw the installation of the new system, migrated data and set up accounts as part of my new admin responsibility.

Responsible for the running of the Cruise Lines photographic department. Strong sales skills operating in the on-board Retail Business, ensuring targets and goals were successfully met or exceeded. Ability to train, lead and engage a sales focused team in a fast paced environment. Building and developing a team to ensure they provided the highest levels of customer service, whilst successfully implementing new software, photo and video archives and ideas to increase work-flow, quality of work and sales. Training colleagues in the use of Final Cut Pro X.

Maidstone

Retouching a wide variety of portraitures and still imagery with the ability to enhance colour, remove unwanted details and ensuring colour consistency throughout a set of images. Uploading photos according to the specification guideline, meeting targets and deadlines on a daily basis and ensuring quality control of all images.