Gregory Goldring Email & Phone Number

Purchase, Ny, Us

Fuschl, At

New York, New York, Us

Dallas, Texas, Us

Responsible for delivering high ROI driven results in international sports sponsorship negotiations, integrated marketing campaigns featuring global athletes + influencers, and delivering innovative strategies to clients across brand and retail. Partnered with a cross-functional team evaluating sports clubs, media platforms and individual partnership programs to optimize brand’s share of voice and performance marketing. Led contract negotiations, team project management, experiential ideation + development, and social/ digital/ traditional media to help brands drive market share and awareness across North America, Latin America, Europe, and Asia. Global Activations include: - DirecTV Latin America + Pep Guardiola “Magia”- Hugo Boss + World Cup 2018 (feat: Harry Kane, Philipe Coutinho, Alvaro Morata, Julian Draxler)- FC Barcelona + Head & Shoulders/ Safeguard in APAC- Armor All + John Cena- Several others “To Be Announced” that have not gone public yetLead daily operations of PRE/ TMA Sports team by building strategic partnerships to support the agency's consumer clients, focused in the areas of entertainment, influencer, licensing, sports and brand partnerships.

New York, New York, Us

9+ years at Platinum Rye Entertainment leading sports/entertainment sponsorship marketing strategy, client services, branded content creation, consulting projects, talent procurement and cross-functional activation for top client brands including Procter & Gamble, AT&T-DirecTV, Merck (Schering Plough), Burger King, Coca-Cola, BMW-Mini, Constellation Brands, Miller-Lite, Microsoft, working with global stakeholders in North America, Europe, Latam and APAC.Negotiated +1,200 agreements valuing $100MM+ with a diligent focus on YOY increased % in Cost Savings, Cost Avoidance and delivering Value Add.We work with our brands to tell authentic stories through the lens of sports & entertainment. I am responsible for working hand-in-hand with brands and their agencies to understand their goals, recommend creative solutions and developing bespoke campaigns with Brands x Talent to create partnerships. Growing PRE’s sports consulting practice includes of a deep understanding of partnership strategy, talent negotiation, evaluation, and activation to elevate brand awareness, ROI, DTC engagement, and digital presence. Extensive experience in high profile brand partnership activation across Leagues and Teams (NFL, NBA, MLB, NHL, MLS, MiLB, etc.) and global events such as the World Cup/ UEFA/ Copa Leagues, Olympics, Golf & Tennis. Further developed expertise in non-traditional partnership marketing with extreme sports (skate/ snow), international football, and Surfing and WWE/ UFC.

New York, New York, Us

As a key member of the Sports & Entertainment department, I oversaw client relationship management and corporate partnership planning on all branded campaigns leveraging Olympic, International, and non-traditional sports marketing talent, while supporting ongoing NFL marketing efforts. Responsible for strategizing and collaborating with clients, agencies and internal stakeholders, we worked as a quarterback to juggle several ongoing projects from ideation, through execution and activation. Additional Responsibilities.+ Provide strategic counsel, negotiation, and management of sponsorship assets to ensure smooth operating procedures throughout agreements to deliver annual goals and fulfillment. + Draft, review and negotiate six and seven figure agreements to procure Athlete/ Celebrity services and rights for Marketing, Advertising, PR and Social Media campaigns with an annual value of over $10MM per year + Consult legal teams (client, agency & internal) to develop project appropriate contract templates, route approvals throughout negotiations; proactively mediate conflict resolution as a creative problem solver to identify & recommend actionable solutions+ Maintain strong relationships with key industry contacts across categories, including talent representation (agents, managers, publicists), sports (leagues, organizations, agents), and properties (events, festivals, venues)

New York, New York, Us

Managed the short and long-term strategy, planning, production needs, brand development, and marketing communications for agency clients with an international focus for Procter & Gamble and worked with key insights to support Hispanic marketing initiatives with Constellation Brands.Notable programs include:- World Cup 2014 – Success Beyond The Game. Consulted & executed multi-country partnership programs for HB fragrance integrated marketing campaign (incorporating digital, print, radio, OOH, Events & Grassroots marketing) to support a single communication message across multi-touch point marketing featuring “hero” athletes from 8+ countries in respective tournaments.+ Secured 3 global player ambassadors to support key brand pillars; each ambassador was strategically selected to represent unique brand equity for Boss Bottled, Boss Orange & Boss Black.- Modelo Especial –The Beautiful Game. Led a go to market strategy with Modelo Especial brand team to sign ambassadors from the US & Mexico to create a 360 campaign highlighting the connection of players’ love of the game. Identified and secured Clint Dempsey (US) & Miguel Layun (Mexico) to create materials, lead retailer events and brand sweepstakes to support authentic partnership with Modelo’s new official sponsorship of “The Beautiful Game”. Managed program assets and proactively aligned business stakeholders to ensure program needs were met.

New York, New York, Us

Strong focus on NFL & Olympic marketing plans for corporate NFL Brand partners. Worked with P&G NFL brands (Head & Shoulders, Pampers, Old Spice, Gillette, Prilosec OTC and Vicks) who activated heavily to manage ideation, program activation agency cross-function execution, measurement and NFLPA approvals/ budgets.Notable Projects:- Led all of P&G’s global Olympic athlete procurement since the beginning of its USOC sponsorship, starting with Vancouver 2010 and continuing through P&G’s IOC TOP partnership for the London 2012.o Integrated within P&G multi-brand & marketing campaign team to develop the concept of “scale” marketing under new sponsorship program. Worked with +15 brands and retailer partners as well as internal purchasing + legal teams to develop an approved program that enable a parent CPG company to activate more than several brands at one time .o Contracted over 250 Athletes and their Mothers (or competition partners) for 30+ Brands, in more than 75 Countries across 6 Continents- CHAPS – Led strategic partnership planning, negotiation and execution for a Ralph Lauren/ CHAPS brand Father’s Day initiative partnership with Minor League Baseball (MiLB) and recapped ROI/ measurementso Worked with Ralph Lauren Senior Management to take a concept of driving target consumers to store through a sports partnership. With core demographic in mind, identified the property possibilities and ultimately aligned with Minor League Baseball to create a bespoke and regionally driven partnership based on key markets.o Secured partnerships with MiLB League-wide rights as well as 5 core market teams; Enabled client activation with in-stadium signage, player activations, dressing stadium staff and umpires, website take over with 100% SOV, in-stadium fan sponsored ticket upgrades, exit marketing giveaways, and video board/ PA exposure

New York, New York, Us

Supported brand development initiatives for product launches, influencer marketing & entertainment partnership events. Notable programs include:• Supported Dr. Pepper Snapple Group brand strategies with celebrity and athlete endorsements, negotiating over 20 endorsement deals in 2009 + 10 resulting in a 17% market share growth. o Launched new energy drink with Local Ambassador Program (LCA) - Increased brand from #8 ranked energy drink to #3 in its category• Developed and executed integrated marketing campaigns (incorporating TV, digital, print, radio, out of home, events, and grassroots platforms) for Dr. Pepper’s College Football and NCAA basketball Sponsorship programs featuring talent such as Lou Holtz, Dick Vitale and Mike & Mike• Coppertone Sport MLB/ NY Yankees Sponsorship - led program activation team for in stadium development and partnership with stadium to interact with fans• Executed on the ground activation and logistics for DirecTV annual Super Bowl event (Miami); to participate in a beach pick up football game/ VIP hosting (event is open to the public & airing on DTV). Coordinated talent fees, celebrity barter program, travel, VIP access + PR interviews• Shaun White/ Stride Gum – Supported Cadbury Adams marketing initiative by recommending and executing a strategic alignment Joint Promotion and License of Shaun White + Stride Gum multi-year partnership

Fountain Valley, Ca, Us