Greg Rokisky Email & Phone Number

Key focus areas include:– Driving Sprout's cross-functional Influencer + Creator Program– Optimizing social content for engagement– Overseeing and defining our proactive engagement strategy (including Social Customer Care, Sprout's organic Social Account Based Marketing program and other efforts)– Working cross-functionally to ensure DEI is at the foundation of Sprout's social, and broader marketing, effortsSprout Social, a global leader in social media management and analytics software, empowers more than 30,000 brands to deliver smarter, faster business impact with comprehensive social media management solutions, including publishing and engagement, customer care, influencer marketing, advocacy and AI-powered business intelligence.

Remote

Highlights in this role: – Took ownership of Sprout's Employee Advocacy program and engagement-focused social activations (like the LinkedIn Executive roundtable series, a G2 video campaign, and others), all of which contributed to the more than 37M impressions garnered in 2023.– Teamed up with Sprout's Support team to deliver a strategy that resulted in a 55% decrease in average response time across social in his first six months.– Initiated a full-scale, first-of-its-kind for Sprout social ABM program. This program drove direct connections for the business with over 200 target ICP’s and personas and is growing still to include verticalized content and customer growth targets.Sprout Social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful social data into the hands of more than 30,000 brands so they can deliver smarter, faster business impact. Named the #1 Best Software Product by G2’s 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout’s software operates across all major social media networks and digital platforms. For more information about Sprout Social (NASDAQ: SPT), visit sproutsocial.com.

– Lead campaign strategy in concert with partners, advocacy groups and other stakeholders– Project managed many communications and cross-departmental integrated digital marketing efforts, working with all levels of staff on all teams, including Directors, to ensure their goals are being met– Key point of contact for email marketing strategy, creation and execution, working with all levels of staff on all teams, including Directors, to ensure their goals are being met– Key point of contact for website strategy, creation, and execution, working with all levels of staff on all teams, including Directors, to ensure their goals are being met– Supported majority of graphic design assets and development (including nearly all for social media)– Core team member for the 2023 rebrand project– Core team member for the 2023 website project, taking over as project lead midway through the project– Maintained autonomy of many projects with minimal required oversight– Managed the spring/summer 2023 communications intern

Remote

PFLAG is the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents and families, and allies. With over 400 chapters and nearly 250,000 members and supporters crossing multiple generations of families in major urban centers, small cities, and rural areas across America, PFLAG is committed to creating a world where diversity is celebrated and all people are respected, valued, and affirmed.

Lansing, Michigan Area

Oversaw the development and implementation of all marketing plans to help achieve organizational marketing, business and mission objectives. Tracked marketing trends, data and competitive environments/opportunities. Created marketing materials for both traditional and digital markets, including social media. Shaped marketing strategies and budgets around organization-level initiatives. Oversaw organizational sponsorship packages, relationships and delivery of promised assets to maintain rapport with partnering organizations. Served as chair of the Workplace Culture Committee to prioritize cohesive, consistent and collaborative culture organization wide.

Lansing, Michigan Area

Oversaw the development and implementation of all marketing plans to help achieve organizational marketing, business and mission objectives. Tracked marketing trends, data and competitive environments/opportunities. Created marketing materials for both traditional and digital markets, including social media. Shaped marketing strategies and budgets around organization-level initiatives.

Oversaw and managed digital media strategy and partnerships for the nonprofit, started by the band Imagine Dragons, in order to further the mission of strengthening families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by offsetting out-of-pocket life expenses.

Telecommute

Oversaw and managed the social media strategy for the nonprofit, started by the band Imagine Dragons, in order to further the mission of strengthening families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by offsetting out-of-pocket life expenses. Reports and works with the Director of Operations, Executive Director and other staff and strategic partners.

Telecommute

Executed social media marketing strategies for all accounts under the Streamline Publishing umbrella; Budgeted, planned and executed paid social media campaigns across Facebook, Google, Twitter, Instagram and more; Tracked, analyzed and reported on success of organic and paid social media strategies; Oversaw community-building around various topics, industries, products, and brands for Streamline; Fostered interactivity, engagement, community growth, expertise, trust, and loyalty; Sought out opportunities for conversation; Assisted in graphic design, email marketing, website design and maintenance and other digital media strategies/tactics.

Lansing, Michigan Area

Lead many of the firm’s digital media efforts, from social media advertising to digital campaign strategy. Provided strategic and tactical digital support to Martin Waymire clients, including the Michigan Retailers Association, Delta Dental of Michigan, Energy Choice Now, Michigan State University, Bridge Magazine, and more.

Lansing, Michigan Area

Worked closely on clients including the Energy Choice Now coalition, Buy Nearby Mi, Lansing Board of Water and Light, Waste Management MI-OH-IN, the Michigan Health & Hospital Association, Delta Dental of Michigan, Michigan Future, and many more. Projects included heavy paid digital strategy with both small and large budgets with a focus on Facebook ads, editorial content planning, content strategy, graphic design for social media, media ad buys, event planning, social media analysis, strategic evaluation and much more!

Lansing, Michigan Area

Worked extensively on various Martin Waymire clients including Potter Park Zoo, Michigan Future, Kewadin Casinos, Waste Management, the Michigan Health & Hospital Association, Delta Dental of Michigan, Michigan Association of Health Plans and many more. Projects included social media and digital strategy focused projects, communications audits, social media and content strategy campaigns, brand identity and brand development, media ad buys, and much more.

Lansing, Michigan Area

Martin Waymire Advocacy Communications is a full-service strategic communications firm proudly based in Michigan. Clients rely on Martin Waymire to help them find their way through the complex maze of public policy, driving toward their goals using a wide range of tactics ranging from traditional earned media to cutting-edge social and digital media. Working at the intersection of public policy and communications, Martin Waymire turns the most complicated issues into concise messages that can be understood by the public, media and elected officials, and delivers them effectively. The firm’s clients hail from a diverse set of fields that include energy, telecommunications, health care, insurance, tourism, casino gaming, K-12 education, higher education and more, and they are often at the forefront of moving the "talent agenda" forward in Michigan.

East Lansing, Michigan

As the Dir. of Public Relations, you are responsible for branding, communication and strategic planning for an organization that served 15,000 on-campus students, and reached the 40,000+ student population. Responsible for maintaining all social media platforms (Facebook and Twitter, and added Instagram under his term as Dir. of PR)>> 945 Tweets (of the 1657) during term >> 514 new followers>> 163 new FB likes>> 86 followers and 102 posts on InstagramOversaw small and large scale promotional events (social media promotion, printed media, pitch calls, run-of-show, etc.):- Aziz Ansari Live, 9/6/2013- MSU's 1st ever EDM Concert feat. Steve Aoki, Gareth Emery and R3hab, 10/10/2013- Cultural Jeopardy, 11/7/2013- Juicy J concert, 1/21/2013- Rich Homie Quan w/ Special Guest Kid Ink, 3/11/2013- 1st Annual #RHAinbowRun 5K Race, 4/5/2013Coordinated, planned and implemented a rebrand of RHA at the beginning of September 2013 with new logo, fresh branding and SWAG (10 new items), and a more aggressive social media presence (with addition of Instagram).Oversaw, strategized and managed academic budget of approx. $60,000.

East Lansing, Mi

- Directly oversaw 400 plus employees, distributed among all 21 campus locations- Handled hiring, firing, scheduling, phone calls, e-mails, and attendance- Currently: Communications Coordinator for Michigan’s largest on-campus retail company- Designed, coordinated and implemented the monthly Sparty’s newsletter currently in circulation- Work an average of 50 hours bi-weekly with a 16-18 credit class-load

East Lansing, Mi

- Responsible for the 5 movie offices, a free movie rental service to all MSU on-campus residents- Oversaw staff of 20 in order to ensure all iffices operated smoothly and efficiently- Decided upon, maintained and tracked semester-by-semester budget of $17,000 for new movies, uniforms, etc.- Reported at weekly meetings to relay pertinent information to executive board and general assembly members- Coordinated weeklong "Grand Re-Opening" of all offices after inconsistency of offices being open in past years ~ Coordinated campus wide advertising of atable tent and poster distribution to over 40,000 students ~ Reinvented process of renting movies through purchase and placement of iPads in all offices for re-opening

Michigan State University

- Responsible for conducting surveys for both the LiveOn and EatAtState campaigns- Complete roughly 100 surveys a month- Conduct secret shopper surveys in the dining halls and on-campus convenience stores- Go to campus events to promote MSU and provide information and swag to students

East Lasning, Mi

- Delegated tasks amongst executive board members to provide programming to hall residents- Planned student events to create a close-knit hall community and promote "Living On" in MSU residence halls- Received "Constituency of the Month" and "Constituency of the Year" during term as president