Greg Ruben Email & Phone Number

San Francisco, Ca, Us

New York, New York, Us

• Designed consumer-facing mobile web app that gets car owners up to $4,000 more for their car by soliciting competitive offers from dealerships.• Designed backend auction platform where 175+ dealerships bid on cars daily.• Increased conversion by 84% by redesigning landing page in Unbounce.• Improved car listing completion by 35% by consolidating and restructuring setup flow.• Conducted biweekly qualitative research sessions and synthesized research into actionable recommendations.

New York, Ny, Us

• Led UX and visual design on iOS app that helps Fruitful members obtain financial advice by connecting with a Certified Financial Planner, tracking progress on a financial plan, and consuming content.• Collaborated with Certified Financial Planners to devise an unique, simplified approach to the financial plan in just 2 weeks.• Conducted biweekly usability and behavioral testing and presented findings in 8 company-wide shareouts.• Led multi-week vision workshop and prototyped 10 directions Fruitful could go in the next 2 years.• Created initial content strategy. Directed 6 shortform videos and laid out original financial planning resources.

San Francisco, Ca, Us

• Designed blockchain-powered mobile web app that connects D2C brands with their followers. Followers complete brand challenges to unlock NFTs and earn brand coins.• Designed backend CMS platform that brand managers use to create and manage challenges, communities, and follower activity.• Completed beta versions of both core products in only 3 months, enabling a rapid public launch.

Copenhagen, Dk

• In just 3 weeks, designed iPhone app as mobile complement to core product, a web-based remote collaboration and video conferencing app.• Increased account signups by 44% by revamping landing page.• Increased room creation by 67% by overhauling onboarding flow.• Enlivened workshops by conceptualizing new features like animated emoji reactions and a sound effects board.

Stockholm, Stockholm, Se

• Designed an iPhone app for Pearson that utilizes interactive storytelling and AI to teach English as a second language. Created complex prototypes, directed supporting videos, and co-conducted remote testing in Spanish with Latin American learners.• Led UX on an internal product for sumUX, one of Google’s largest product teams. Created visual design concepts, animated prototypes and supporting UX documentation.• Led visual design for an animation and web project for TIAA. Designed 20+ webpages for TIAA properties and created storyboards and keyframes for 20+ original animations.

• With Doberman, led UX on website for Saturday Insurance. Mapped out complex intake flows for financial products like insurance and annuities.• With Athletics, led UX on editorial destinations for NYU and ServiceNow. Created wireframes for Roman, a telehealth service.

Arlington, Virginia, Us

• Led small product design team. Introduced collaborative design and development process.• Joined company at its outset and led UX and visual design on Axios website, which has a signature feed-based approach to news. Launched just 3 months after start date.• Created Axios logo, initial brand guidelines, motion graphics style, and editorial illustration style.• Led design on custom CMS for Axios writers and editors. Partnered with panel of 6 newsroom stakeholders to tailor information architecture to their workflow. Crafted a lightweight, insanely easy-to-use CMS built by in-house development team of 8.• Led design on iOS and Android app that enables Axios readers to read articles and newsletters.

Arlington, Virginia, Us

• Designed educational web apps for Houghton Mifflin Harcourt, including a eBook library and reader for struggling readers and a site that generates reports for teachers.• Conceptualized a new rewards redemption for American Express used as an internal pitch. Led UX, visual design, and strategy.

New York, Ny, Us

• Designed iPhone app for Bloomberg: the mobile companion to Bloomberg Law. Shaped app’s strategy, architecture and UX. Produced final visual design and documentation.• Contributed visual design to projects for American Express, primarily tools for small business owners.• Led visual design on the relaunch of Book of the Month.

Venice, Ca, Us

• Led strategy and UX on websites for Universal Pictures, Molly Ringwald, and Shutters on the Beach, plus Facebook apps for movies like Never Say Never and Horrible Bosses.