Gretchen Johnson Email & Phone Number

New York, Ny, Us

Executing pro-bono UX design and research projects with live clients, including:Mindful IVF: Dublin-based startup offering fertility treatment meditation app-Conducted generative and evaluative user research through surveys and user interviewing. Analyzed data and presented findings to build client understanding of problems with the onboarding experience-Redesigned new user onboarding to drive early engagement and increase the percentage of users who listen to first meditation-Full design specs delivered, presented to founder, ready for devFatCoin: New York City-based financial literacy education startup-Partnered with co-founders on UX strategy to actualize business vision into a digital experience-Led research strategy to validate hypothesized user personas, underserved needs, and resonance of unique value proposition. Conducted generative user research through direct interviewing-Designed an end-to-end mobile app that helps parents teach teens about money-Working prototype approved, engineering resources being securedMontessori Collective: Denver-based education consultant-Interviewed users to understand their needs and presented target user personas and challenges with current website design to the client-Rebranded and redesigned company website. Articulated unique value proposition for customers, created marketing assets, and wrote all copy-Final designs approved, implemented, and live on website-2 inbound customer leads for consulting engagements since go-live

New York, Ny

Design and manage STEM extracurricular programs offered to 1 million students-7% reduction of applicant abandonment by redesigning the online application and crafting new email campaigns -Ideated/implemented new feedback survey for program staff. Discovered unknown pain points and led redesign of student waitlisting process. Resulted in 12% increase in CSAT-User research and data analysis uncovered that programs consistently had 20% student no-shows. Presented business case to senior leaders to oversubscribe programs, maximizing 19% of annual operating expenses going forward

Greater New York City Area

-Created a workflow management tool that led to a 10% increase in the task completion rate of staff advising school principals

-Expanded principal coaches’ efficacy by providing them with previously unavailable data, allowing them to strategically target their academic support to high needs schools

- Partnered with research, design, product, and dev teams to create an online professional mentorship platform for our pro-bono client, Sean's Legacy, which develops resources for LGBTQIA+ youth- Planed and led moderated usability testing to identify issues with user onboarding and discover user preferences for matching with mentors/mentees- Analyzed data and presented findings to cross-functional team and client to build awareness of user needs

Greater New York City Area

-Designed and executed quantitative research studies and published briefs that provided journalists, politicians, and the general public with insights into City budgets and policies

Greater New York City Area

-Managed/analyzed the most comprehensive-to-date, longitudinal dataset combining mortality data (CDC) with American behavioral data (U of Chicago). Enabled groundbreaking insights on consumer behaviors

Boston, Ma

-Redesigned after school program to give students a choice of activities resulting in a 15% increase in attendance

Portland, Maine

-Improved the client experience by creating a community garden and arts program

Ma, Quantitative Methods In The Social Sciences

Ux Academy Certificate, User Experience Design

Ba, Economics