Gretchen Harnick Email & Phone Number

United States

August 2024 - PresentGen AI Learning and Training StrategistLead transformative generative AI initiatives for global advertising teams, designing and delivering advanced training programs for Creative and Account Directors, Strategists, Integrated Designers, and Copywriters. Orchestrate strategic discovery sessions across premier client accounts including.

Online

Fashion Marketing and Fashion Merchandising curriculum specialist. Adjunct faculty member in Lindner College of Business. Online course creation and teaching. Peer Evaluation coaching. Project Management.

Cleveland, Ohio, United States

Teach Graduate level Marketing MBA course in Healthcare Management and Business Analytics MBA programs. Curriculum development, course design, case study research and teaching, over-the-counter product marketing simulation.

New York, New York, United States

Paris Showroom Manager: In partnership with Tranoi Paris and Final Digital Showroom, run a luxury fashion showroom Paris Fashion Week. Represented over 50 brands to retailer buying teams including Bergdorf Goodman, Matches Fashion, Dover Street Market, Galeries Lafayette, and trade press such as WWD, and the Financial Times.Brand Consultant: Conduct Brand.

Akron, Ohio, United States

• Managed brand refresh for DTC natural skincare brand. Includes updates to all headlines, banner images, product description, adding ingredients. Enhanced user experience through making product page design changes in.
• Led conversion to industry standard e-mail marketing platform Klaviyo. Established new customer acquisition email marketing sales funnels.
• Managed digital ad and re-targeting campaigns including content design, copy, tracking, reporting, and analytics.
• Initiated and led installation of Afterpay service.
• Redesigned Yotpo loyalty program resulting in improved client engagement, increased shopping cart size, and shorter shopping cycles.

New York, New York, United States

• Executive education adjunct professor at Parsons School of Fashion and The New School. Courses developed and taught: Digital Marketing, Retailing, Paris Fashion, Global Marketing, Supply Chain.
• Developed 10-week luxury training program for LVMH and the Robinhood Foundation.
• Created in-person and online hybrid courses in: Retailing, Global Marketing, Social Commerce, International Business, French Fashion.

New York, New York, United States

• Assistant Professor, Director External Partnerships, Online Program Coordinator, Social Media Manager, Digital Marketing Researcher.
• Negotiated and managed design partnerships with Bergdorf Goodman, Christian Louboutin, WGSN Trend Forecasting, Humane Society of the US, Allen Edmonds, and Droga5.
• Produced Social Media Week thought leadership panels with digital professionals from Ralph Lauren, ModCloth, & DKNY. Received over18k views.
• Designed curriculum and taught courses: Retailing, Global Marketing, Social Commerce, International Business, French Fashion.
• Managed online learning management systems (LMS), transitioned from Blackboard to Canvas. Hired and created a faculty training program for online teaching.

Designed and conducted primary consumer research for Coty's Virtual Reality Try-on product in development stage with Holition UK, an innovative design studio.

Paris, Île-de-France, France

• In partnership with Paris Who's Next / Premiere Classe, design and launch a Future of Fashion 18 month tradeshow training program for 36 global emerging fashion business owners.
• Served as judge with tradeshow representatives, fashion industry media, and buyers.
• Presented at Who's Next / Premiere Classe in Paris talk on "Collaborations for Community Building."
• Produced a Tradeshow Success podcast series, conduct interviews with designers discussing their growth, experiences, and lessons learned.

• Launched an online fashion accelerator program for emerging fashion brands.
• Designed and built a robust growth readiness SaaS technology measuring the fitness of a business: Fashion Fitness Accelerator. Positioned product for investors, C-Suite, and coaches to evaluate and manage client.
• Built the curriculum membership portal, recruited a global following utilizing SEO, email marketing sales funnels, and innovative industry partnerships in WordPress using Memberpress.

Aix-en-Provence, Provence-Alpes-Côte d’Azur, France

Study Abroad Program Manager for Penn State SMEAL Business College. Produced two Paris Study Tour visits: Arranged for speakers site visits with Le Bon Marche Digital Marketing department, Creative agency Puppets responsible for Guerlain, and legacy Chanel owned embroidery atelier and teaching institution L'Esage.Developed curriculum and taught courses in.

Suzhou City, Jiangsu, China And Sophia Antipolis, France

Taught Master's level Consumer Trends course in Suzhou, China and Sophia Antipolis (Nice), France. Topics covered included generational social media adoption, usage, and brand case study research projects. Guest speakers from luxury yachting provisions industry, Monaco.

Cleveland, Ohio, United States

• STRATEGIC PLANNING
• Led strategic rebrand of a 100-year old Made in the USA knitting mill based on industry trends, competitive insights, market demand, and internal business capacity.
• Developed wholesale new market entry including securing new outlets at Tokyo, Japan tradeshow.
• Raised $22k through crowd funding campaign; managed national marketing and media relations.Built new DTC Shopify ecommerce site.

Pittsburgh, PA

• Recruited Board of Advisors from C-suite executives at American Eagle and Dick’s Sporting Goods.
• Launched Bachelor's degree program in the business of fashion both on-campus and online.
• Wrote courses for on campus and online.
• Led development of proprietary LMS system and hired/ managed all faculty Subject Matter Experts (SMEs).
• Served as Chairperson, Middle States Commission on Higher Education. Co-author of university Self-Study. School received it's first MSCHE accreditation, and a first for the consortium to accredit a program online and a.
• Taught semester study abroad in Paris, France (Spring 2008)

Cleveland, Ohio

• Managed a 60-person B2B distributor network. Open national accounts with QVC, Sally Beauty Supply. Overstock and Five Below., Launched home fragrance collections to buyers at international home and gift shows.
• As Product Manager, secured new sourcing partners in Bangkok, Thailand.
• Built company's first direct to consumer e-commerce website writing all copy and managing entire build-out and inventory management system. Created internal / external protocols for customer service, sales, marketing.

Chicago, Illinois & Cleveland, Ohio

Launched wholesale and retail businesses selling international fashion apparel and accessory designers. Opened and ran a Chicago Mart showroom, exhibited at regional industry tradeshows, developing retail buyer relationships primarily in Chicago, Detroit, Pittsburgh, and Cleveland. Opened and ran an emerging fashion men’s and women’s clothing boutique in.

Cleveland, Ohio

Launched digital mobile phone network with 12 company owned retail stores and distributors. Trained all company owned retail employees and distributors on regular product and promotional plans, building technical and rollout competencies. Managed $4 million advertising and promotions budget. Ran Sponsorships and Events promotions, instore, large scale.

Mba, Marketing

Ba, Psychology / Business Administration

Semester Abroad, French Language And Literature

Photography, Workshop With Oliviero Toscani