Gretchen Weaver Email & Phone Number

Pittsburgh, PA, US

Pittsburgh, Pennsylvania, United States

Greater Pittsburgh Region

• While building a new cloud-native solution for telecom operators, I led the operations product management team, overseeing business and operations strategy, pricing, market sizing, business planning, and go-to-market.
• Designed and modeled a simplified pay-as-you-go pricing structure, reducing sales friction and enabling scale
• Led cross-functional project teams, incorporating expertise from finance, business planning, marketing, sales, and engineering across Microsoft Azure
• Created targeted solution demos for industry events
• Developed a buy-partner-build framework to guide strategic business discussions
• Conducted research on market opportunities for customer use cases

Pittsburgh, PA

• Promoted after successfully leading the HPC Cache team, growing adoption, and accelerating the development cycle through customer-guided agile planning. I also supported the development of business cases for two.
• More than doubled service revenue in nine months, leading to a promotion
• Built operational model to speed time to market by increasing release frequency 3X
• Coached and supported a small team of product managers
• Built a feature roadmap to drive continued product adoption and growth
• Established and maintained relationships with key channel partners

Greater Pittsburgh Region

• Managed the Azure Storage, Media, and Edge team’s semester planning project for two years, driving efficiency improvements and minimizing disruptions during semi-annual engineering roadmap cycles. Additionally.
• Brought a new Azure service to market in 18 months, exceeding acquisition targets
• Developed and managed the go-to-market strategy for the new service, launching at Microsoft Ignite
• Supported the service’s expansion into new markets for the Azure HPC team, including semiconductors, media, and genomics
• Enhanced product engineering operations to ensure confidence in roadmap delivery and prioritize work impacting customer success and revenue
• Served as interim Chief of Staff for a growing, reorganized team

Greater Pittsburgh Area

• After acquisition by Microsoft, I worked closely with mergers & acquisitions team to migrate assets and tools to Microsoft.
• Managed communications supporting acquisition announcement to customers and partners
• Named new Azure service by presenting to Microsoft Branding team
• Promoted quickly to Senior Program Manager

Greater Pittsburgh Area

• At a fast-paced start-up in the appliance space, I joined as the first marketing operations lead, responsible for building a digital marketing process and team. I developed lead generation programs and monitored growth.
• Generated demand for an innovative storage solution, leading to Avere Systems' acquisition by Microsoft in 2018
• Built a successful digital marketing program for a start-up focused on a complex, niche file-based storage solution
• Implemented and managed a marketing tech stack with innovative solutions to target prospects and drive demand, converting multiple industries from zero leads to revenue-producing customers
• Designed integrated marketing campaigns, including website content, customer stories, events, email marketing, advertising, and search
• Developed marketing partnerships with cloud providers, including AWS and Google

Greater Pittsburgh Area

• Led marketing strategy and planning to help our healthcare technology clients achieve their goals
• Developed integrated marketing communication plans to sustain programs and build brand for clients
• Wrote content including press releases, customer case studies, white papers, blog posts and social media posts
• Represented clients at industry events
• Managed customer sales databases and integration using Salesforce.com and Hubspot

Wexford, Pennsylvania, United States

• Built marketing department for innovative start-up bringing medication management technologies to long-term care (LTC) pharmacy
• Grew customer acquisition to support the expansion of pharmacy operations into new regions, resulting in Millennium Pharmacy Systems' acquisition by Pharmerica
• Doubled pipeline in 12 months resulting in expansion of direct sales team, eventually grown from one to six
• Developed inbound and outbound integrated marketing campaigns that included direct mail, email marketing, event marketing, and webinars
• Founded SDR program to support field and marketing lead qualification
• Owned marketing and sales technology stack including Salesforce.com and Hubspot

• Initiated and presented business plan to expand business beyond current market to support growing demand for breach communication support
• Managed communications to government agencies procuring through the Government Pricing Office resulting in repeated recognition of one of the largest suppliers to the Federal Government
• Rebranded the company to modernize its presence, refine its value proposition and expand beyond traditional print to digital document offerings like XML coding
• Launched company's first website and managed all marketing materials, trade shows and events for government, prime contractors and distributor customers

• Led new business sales by adding $4.2 million, surpassing territory quota and setting new sales records
• Developed new markets and built relationships with home health and hospital customers
• Wrote product materials for new software features and modules targeting the post-acute care space
• Managed lead development and field engagement from first contact through customer implementation
• Transitioned marketing and sales process to acquired companies operations

York, Pennsylvania Area

• Trained in-store for corporate buying and planning office
• Managed seasonal kiosk earning top sales company-wide for the 1994 holiday season

Master Of Arts (M.A.), Corporate Communications

Bachelor Of Science (B.S.), Marketing

Activities and Societies: American Marketing Association, VP of ProgramsGraduated Suma Cum Laude