Gretel Perera

Gretel Perera Email and Phone Number

Director, Global PR, Expedia @ Expedia Group
Austin, TX, US
About Gretel Perera

Trilingual public relations professional with 20 years of agency, corporate, startup and international experience, with a specialty in Latin America and U.S. Hispanic markets. Currently responsible for leading consumer public relations for Expedia. I am passionate about moving the needle with diversity & inclusion in tech. I recently launched L500, a private, invitation-only network of Latina executives with the goal of getting more Latinas into the C-Suite. I am also the proud Co-founder of "Latinas in Tech" a non-profit organization featuring more than 20,000 women representing more than 15 countries, working at all of the major technology companies. Latinas in Tech was founded in Silicon Valley in 2014 and now has more than 20,000 members around the globe, 20 chapters in six countries.In late 2022, I joined a team of eight female leaders to become one of the owners of Austin Woman Magazine. Together, we are continuing Austin Woman’s legacy of authentic storytelling and inclusion.

Gretel Perera's Current Company Details
Expedia Group

Expedia Group

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Director, Global PR, Expedia
Austin, TX, US
Employees:
22865
Gretel Perera Work Experience Details
  • Expedia Group
    Director, Global Pr, Expedia
    Expedia Group
    Austin, Tx, Us
  • Expedia Group
    Director Of Pr, Expedia
    Expedia Group Mar 2023 - Present
    Seattle, Wa, Us
    Lead consumer PR for Expedia.
  • Expedia Group
    Head Of Pr, Expedia Brands, Americas
    Expedia Group Mar 2022 - Mar 2023
    Seattle, Wa, Us
    Lead Consumer PR for Expedia brands (Expedia, Vrbo, and Hotels.com) in the US, Canada and Latin America.
  • Austin Woman Magazine
    Co-Owner
    Austin Woman Magazine Sep 2022 - Present
    Austin, Texas, Us
  • Mccombs Center For Global Business
    Board Member
    Mccombs Center For Global Business Jul 2022 - Present
    Austin, Tx, Us
    Helping the brilliant students at McCombs Center for Global Business find their path to become the next generation of leaders in our global economy.
  • L500 Inc.
    President
    L500 Inc. Mar 2023 - Present
    President & Founder of L500, a private invitation-only network of Latina executives. L500 aims to empower and elevate more Latinas into executive roles, with the vision that every Fortune 500 company will have a Latina in the C-Suite.
  • Latinas In Tech
    Co-Founder
    Latinas In Tech Feb 2014 - Present
    San Francisco, California, Us
    Co-founder of Latinas in Tech, a non-profit organization with the mission to connect, support and empower Latina women working in technology. The group is comprised of more than 20,000 women, representing more than 15 countries, working at more than 50 of the top technology companies. Latinas in Tech started in Silicon Valley in 2014 and since then has expanded to launch chapters in more than 20 cities, including Los Angeles, Sacramento, New York City, Miami, Chicago, Austin and Mexico City.
  • Roku Inc.
    Director, Public Relations, Latin America
    Roku Inc. Aug 2018 - Mar 2022
    San Jose, California, Us
    Lead communications for Roku in Latin America to drive brand awareness, including media relations (corporate, business and consumer), influencer relations, social media strategy (Brazil and Mexico/Spanish-speaking countries) and events.
  • Vrbo
    Senior Pr Manager, Global Public Relations
    Vrbo Apr 2016 - Jul 2018
    Seattle, Wa, Us
    Lead global PR campaigns and communications for HomeAway, the world leader in vacation rentals with more than 2 million unique places to stay in 190 countries. Manage day-to-day communications and influencer relations for HomeAway in Colombia, Argentina and Chile. Manage global PR campaigns such as the first temporary HomeAway apartment in the Eiffel Tower and the global media relations surrounding a contest for a group stay at a castle in Scotland, associated with Disney’s "Beauty and the Beast" movie. Co-founded HomeAway's Latino Employee Resource Group.
  • Evernote
    Senior Pr Manager, Latin America
    Evernote Apr 2013 - Mar 2016
    Redwood City, California, Us
    Led communications strategy for Evernote in Latin America to increase brand awareness, user engagement and acquire new users in the region, playing a key role in growing the company's presence in the region from two million to more than 18 million users over a three-year period.
  • Q Communications Group Inc
    Partner And Co-Founder
    Q Communications Group Inc Jun 2012 - Jul 2013
    Partner and Co-Founder of Q Communications Group, a 100% Latina-owned full service public relations agency focused on reaching the U.S. Hispanic community. We offer an ecosystem of communications, including media relations, social media campaigns, media training (in both English and Spanish), community relations, event planning and marketing communications.
  • Dell
    Executive Communications, Global Internal Communications
    Dell Jul 2011 - Jun 2012
    Round Rock, Texas, Us
    Manage executive internal communications for Dell’s global president of the Consumer and Small and Medium Business organization, responsible for implementing impactful communications to engage more than 26,000 Dell team members across the globe.
  • Dell
    Communications Country Manager, Brazil
    Dell Jun 2010 - Jul 2011
    Round Rock, Texas, Us
    Lived in Brazil for a year to serve as Country Manager for Corporate Communications, overseeing all Dell communications in the country, including Corporate Social Responsibility, Sustainability and Crisis Communications. Managed Dell social media strategy in Brazil and Latin America. Responsible for leading Consumer, Small and Medium Business communications in Latin America, including managing public relations agencies in more than seven countries.
  • Dell
    Communications Manager, Latin America
    Dell Feb 2007 - Jun 2010
    Round Rock, Texas, Us
    Responsible for managing communications for Consumer and Small and Medium Business segment in Latin America. Executed strategic media relations across more than seven countries that showcased new Dell products and technology solutions, including Argentina, Brazil, Colombia, Chile, Mexico, Peru, Venezuela and Costa Rica. Serve as Dell spokesperson in Spanish and Portuguese. Organized Latin America regional press events at Dell headquarters in Round Rock, TX, Miami, Brazil and Mexico.
  • Cohn & Wolfe
    Regional Manager, Latin America
    Cohn & Wolfe May 2003 - Feb 2007
    New York, Ny, Us
    (Formerly known as GCI Group)Serve as Regional Manager for GCI Latin America, responsible for managing day-to-day communications activities for clients operating on a pan-regional basis including Dell, SAS, Visa and Panasonic. Serve as Co-Lead for GCI’s U.S. Hispanic Media Relations Practice, responsible for implementing strategic U.S. Hispanic market initiatives and business plans for clients such as Cover Girl and Lowe’s, including press events, speaking engagements, alliances with Hispanic organizations and community initiatives, celebrity spokespeople; serve as client Spanish spokesperson.
  • Ketchum
    Account Executive
    Ketchum Jun 1998 - Jun 2001
    New York City, New York, Us
    Managed day-to-day communications initiatives for various clients, including Miller Lite, Cingular Wireless, Government of Puerto Rico, National Public Radio (NPR), Panama Canal Commission.

Gretel Perera Skills

Media Relations Marketing Communications Internal Communications Communication Training Social Media Crisis Communications Social Media Marketing Business Planning Event Planning Strategy Event Management Management Online Advertising International Relations Public Relations Strategic Communications Messaging Marketing Leadership Corporate Communications Blogging Community Outreach English Spanish Facebook Segmentation Marketing Strategy Spokesperson Community Development Corporate Social Responsibility Content Management Public Speaking Government Latin America Translation Digital Media Business Intelligence Product Marketing Press Releases Analytics Social Networking Online Marketing Newsletters Brand Management Content Strategy Copywriting Digital Marketing New Media Web Content Integrated Marketing

Gretel Perera Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Journalism

Frequently Asked Questions about Gretel Perera

What company does Gretel Perera work for?

Gretel Perera works for Expedia Group

What is Gretel Perera's role at the current company?

Gretel Perera's current role is Director, Global PR, Expedia.

What is Gretel Perera's email address?

Gretel Perera's email address is gr****@****ech.org

What is Gretel Perera's direct phone number?

Gretel Perera's direct phone number is +151293*****

What schools did Gretel Perera attend?

Gretel Perera attended The University Of Texas At Austin.

What skills is Gretel Perera known for?

Gretel Perera has skills like Media Relations, Marketing Communications, Internal Communications, Communication Training, Social Media, Crisis Communications, Social Media Marketing, Business Planning, Event Planning, Strategy, Event Management, Management.

Who are Gretel Perera's colleagues?

Gretel Perera's colleagues are Arturo Angles, Christin Glienke, Guillaume Massey, Pradeep Potlia, Alba Pons, Michelle Lee, Michael Crugnola.

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