Greg Smith Email & Phone Number

San Diego, California, United States

Led organization of 23 reports through integration of personalized gift retailer into Planet Art structure and culture following acquisition. Responsible for building successful assortments, managing P&L requirements, and managing merchant team and vendors. Worked closely with teams in successfully managing product development, creative direction, manufacturing, sourcing, and marketing. • Drove 30% (estimated $155M) compounded increase in revenue with corresponding margin and BMMU results in 2020 through ongoing and opportunistic business strategies. • Minimized losses and pivoted business to capitalize on pandemic-friendly products—including domestically sourced face masks—using Tableaux reporting suite to make data-driven decisions. • Delivered $20M in revenue for FY2020 by leveraging merchandise-analytics data to pare thousands of products to under 500 on new Free Prints Gifts app business. • Delivered consistently successful catalogs by working closely with Marketing and Creative to deliver innovative, price-sensitive products and ads utilizing social media opportunities.

San Diego, California, United States

Tapped to lead a newly combined organization of Merchandising, Product Development, Sourcing/Quality, and Merchandise Operations for e-tailer’s non-perishable gift brands that targeted two distinctly different demographic and taste levels.. Led 32 heads across functions in San Diego/Chicago and $175M in revenue.Effected growth of Personal Creations (PC) revenue of 43.2% (to $117M) and IMU gain of 28% (to $73M) by developing and executing data-driven business, assortment, and sourcing strategies. Drove annual revenue growth of 22%-30% and compounded product margin growth of 22% by leveraging analytics in assortment decision-making process. Enabled FTDI corporate to achieve corporate-level EBITDA plan for FY 2015 as sole PC online business unit to consistently grow revenue, product margin, and EBITDA post-merger. Focused assortment of flagging Red Envelope business while maintaining Personal Creations’ upward growth trajectory.Retained top talent across all functions within broad reporting structure during/following merger.

Greater San Diego Area

Awarded responsibility by Senior Leadership Team of leading Merchandising for company’s largest acquisition, Personal Creations, a personalized e-commerce and catalog-gifting brand spanning multiple occasions and categories while retaining Merchandising Leadership responsibility for e-tailer’s largest revenue brand). Led 16 among Chicago-based Personal Creations Merchandising, Product Development, and Merchandising Operations, and San Diego-based ProFlowers Merchandising teams.Increased revenue by 25% (to $70M) and drove product margin increase by 20% (to $39M) while maintaining incremental growth in company’s core ProFlowers business.Drove increase in and creation of new key product categories by creating distinct identity for Personal Creations products, editing and strategizing portfolio using data-driven merchandise strategy.Drove incremental product margin growth, executing clear product and sourcing strategy by narrowing supplier base and moving bulk of product to offshore suppliers or FOB China basis.Ensured all calendar deliverables were met across business by leading and implementing execution of PC brand-wide Master Planning Calendar and effective processes.

Greater San Diego Area

Originated role for company’s largest business to drive revenue growth through product innovation. Built and led team of 10 spanning Merchandising, Product Development, and Merchandising Operations & Analytics, overseeing financial, operational, and logistical requirements. Drove growth by 55% (to $350M) over 5 years by overhauling portfolio, creating structured and disciplined planning process, and building specialized merchandising team for largest-revenue brand. Produced 20 top-selling products by applying merchandising analytics and strategies to re-assort portfolio from 1300 to 250 highly productive and core and seasonal products.Implemented merchandising vision for portfolio across highly matrixed work teams by working cross-functionally with Supply Chain, Marketing, Analytics, and Creative teams. Enabled company to plan for and execute around highly volatile peaks in floral supply for holidays by redesigning Master Planning and Calendar Process across brand for successful product scaling. Drove incremental revenue growth and tested consumer acceptance/operational scalability by

San Francisco Bay Area

Promoted to WS Retail Division to turn around Tabletop business for specialty home products company. Leveraged analytical data to develop a new merchandising strategy, built and developed merchant team, and leveraged in-depth knowledge of European/Asian resources. Worked closely with the Brand Leadership Team to set 3-year financial KPIs.. Grew business 66% (to $125M) in 6 years and GM% by 300 BP annually by narrowing vendor base, developing key businesses, and building relationships with foreign suppliers on sourcing trips. Increased revenue 15% across multiple channels and introduced new categories by leveraging merchandising analytics to rationalize and reposition tabletop assortment to reflect new strategy. Presented unified assortment of on-brand and on-strategy proprietary tableware and seasonal gifts by leading incorporation of a new WS Product Development Team into the Merchandising process.Led incorporation of newly established Product Development and Design Team into product assortment planning process. Ensured all team deadlines met by developing Product Development & Merchandising Calendar.

San Francisco Bay Area

Drove $32M in catalog sales and $21M margin to Williams-Sonoma Brand, through the development of on brand assortments, growing business by 28% in 2 years as

Greater Los Angeles Area

Kansas City, Missouri Area

Sourced complimentary product out of Asia.

Kansas City, Missouri Area

Dallas/Fort Worth Area

Miami/Fort Lauderdale Area

Dallas/Fort Worth Area