Greg Schuler Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

• Head of product design and user experience, responsible for e-commerce, design system, store technologies, personalization and loyalty for all brands and markets within the Gap Inc. $16B portfolio. Lead a team of 25+.
• Empowered the design team with knowledge and understanding of the Lean experimentation strategy focused on “create, measure and learn,” coupled with the Design Thinking framework for tactical execution.
• Built an innovation framework and spearheaded innovation initiatives in the areas of personalization, kids and baby business, and key loyalty categories like women’s denim.
• Challenged team to design the best mobile-first checkout, setting a measurable goal of increasing conversion by 2%. Through rapid prototyping and user testing, coupled with weekly iterative design sprints, the new.
• Collaborated with senior brand leaders on Visioning or “north star” initiatives that communicated our division’s strategic pillars, the future of the digital experience, and stores of the future. These north star.
• Supported the new product development of the Stores’ In-Stock app. The In-Stock app has decreased the rate of products in the stock room (not on the floor), from 40% to 1% and increased annual revenue by $300M.

San Francisco Bay Area

• Built the UX design team from the ground-up to meet immediate business needs, while architecting it for future expansion and leadership growth. Addressed the changing digital landscape with Responsive and Omni-channel.
• Developed talent acquisition strategy focused on hiring designers who exhibit empathy, curiosity, creativity, openness, and passion with an emphasis on building strength through diversity.
• Oversaw a multi-year effort that resulted in the creation and transition to our multi-brand, international Responsive design platform.
• Developed Omni-channel products “Reserve in Store” and “Order in Store,” enabling Gap brands to connect services to meet the cross-channel needs of their customers.
• Sponsored the creation and development of Gap Inc's first ever Design System, Stitch, with an extensible components library, allowing for faster speed to market and empowering the organization to iterate, test, and.

San Francisco Bay Area

• Demonstrated the business value of the UX competency. Designed a competitive web experience, growing the business to a $1B e-commerce retailer by 2012.
• Developed and pitched a business case for larger images on category pages which drove up RPV, increased annual revenue by $55M, and showed the largest ROI to date for the e-commerce platform.
• Redesigned the service center customer management application. The new product reduced training time by 50% and call handle time by 32%.

San Francisco Bay Area

• Operated as Hot Studio’s lead designer for Charles Schwab. Led design and product strategy for large-scale overhaul and redefinition of the financial service platform used by Charles Schwab’s 20,000 brokers.
• Deconstructed 80 existing applications, rethinking and redesigning their functions into one brokers’ desktop application.
• Through iterative cycles of discovery, design, and research, established the product strategy and created design patterns and guidelines ensuring a consistent, intuitive user experience.

Chicago, Illinois

• Managed the UX team responsible for designing the second generation of the Orbitz web site. Strategic execution of new digital experiences, including: Roadmap, competitive analysis, product focus and definition.
• Created Orbitz’ “flexible search tool,” defined by the CEO as one of the most important site features to differentiate Orbitz in the 2003 marketplace.
• Designed the seat map tool. Research showed participants preferred the Orbitz tool relative to competitors, and implementation resulted in cost savings of $400,000 annually.

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Diego / Oakland, CA