Guilherme Souza
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Guilherme Souza Email & Phone Number

Analista de CRO at WEBJUMP
Location: Ribeirão Preto, São Paulo, Brazil 6 work roles 3 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
Analista de CRO
Location
Ribeirão Preto, São Paulo, Brazil
Company size

Who is Guilherme Souza? Overview

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Quick answer

Guilherme Souza is listed as Analista de CRO at WEBJUMP, a with 208 employees, based in Ribeirão Preto, São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Guilherme Souza.

Guilherme Souza previously worked as CRO Analyst at Webjump and CRO Analyst at Enext, A Vml Company. Guilherme Souza studied at Cxl.

Company email context

Email format at WEBJUMP

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WEBJUMP

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Profile bio

About Guilherme Souza

I am a CRO professional with solid experience in transforming data into strategies that deliver results. In my daily work, I conduct detailed analyses and research focused on user behavior (User Research), always aiming to identify opportunities and implement effective solutions that positively impact their journeys. Through A/B testing, I ensure that adjustments made, based on well-defined hypotheses, generate real positive impacts for users. Additionally, with personalizations, I strive to make the user experience even more unique and aligned with their needs.My expertise with tools such as Adobe Target and VWO, combined with extensive knowledge of GTM and GA4, allows me to integrate data analysis with practical experimentation. Furthermore, my strong background in web development (HTML, CSS, and JavaScript) enables me to execute highly customized and complex experiments.Currently, I am responsible for CRO at Nespresso Brazil, where I work directly with the client to prioritize initiatives that optimize the user experience and boost e-commerce results. My commitment is always to deliver measurable impact and consistent results.I have had the opportunity to collaborate with a variety of clients, including Mercafé, L'OR, Pilão, Globo, Mercantil, Comgás, among others.Whether conducting experiments or helping brands to "move the needle," my focus is on building trust and delivering results through well-founded strategies and high-quality execution.

Current workplace

Guilherme Souza's current company

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WEBJUMP
Webjump
Analista de CRO
Ribeirao Preto, SP, BR
Website
Employees
208
AeroLeads page
6 roles

Guilherme Souza work experience

A career timeline built from the work history available for this profile.

Analista De Cro

Ribeirao Preto, Sp, Br

Cro Analyst

Current

- I conduct user behavior analyses and detailed research to support hypotheses and validate the adjustments implemented.- I develop A/B tests and personalizations using tools such as Adobe Target and VWO, ensuring improvements in user experience and website performance.- I transform complex data into actionable insights, delivering clear and impactful presentations to clients.

Jul 2024 - Present

Cro Analyst

- Creation and management of tags in Google Tag Manager (GTM): I develop and implement new tags to ensure accurate data collection.- Configuration and data analysis in Google Analytics 4 (GA4): I configure GA4 to monitor website performance and analyze data to generate valuable insights.- Tag auditing and optimization in GTM: I conduct regular audits to correct and optimize existing tags, ensuring efficiency and accuracy in data collection.- Development of customized reports in GA4: I create detailed and customized reports to enhance data analysis according to clients' specific needs.- Creation of Ecommerce funnels: I develop and implement conversion funnels to monitor and optimize online sales performance.- Implementation of Ecommerce events in GA4: I configure and monitor key Ecommerce events for detailed analysis of user behavior.- Execution of A/B tests: I use HTML, CSS, and Javascript to implement and manage A/B tests, aiming to improve user experience and optimize conversion.- Setup of heatmap platforms: I implement and configure heatmap tools to visualize user behavior and identify areas for improvement.- Optimization recommendations and best practices: I propose optimizations and best practices for data collection and analysis in GA4, aiming to improve the quality and accuracy of collected data.- Presentation of improvements and client alignments: I regularly present to clients, discussing implemented improvements and aligning future strategies.

Apr 2024 - Jul 2024

It Intern

Ribeirão Preto, São Paulo, Brazil

Assist in the control and maintenance of the computer and notebook park.Identify problems for the opening of service tickets with service providers.Repairs in network and telephone cabling.Level 1 support to end users.

Jul 2022 - Dec 2022

Cashier Operator

Gramado Massas E Grelhados

Ribeirão Preto, São Paulo, Brazil

I worked temporarily as a cashier, providing customer service, as well as opening and closing the cash register.

Jun 2021 - Dec 2021
Team & coworkers

Colleagues at WEBJUMP

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3 education records

Guilherme Souza education

Education record

Cxl

Bacharelado, Computer Science

1000 Devs – Talents For Good In Healthcare, Information Technology/Software

The program is an initiative by JOHNSON & JOHNSON MEDTECH and DISTRITO in partnership with mesttra, providing Software Development.

FAQ

Frequently asked questions about Guilherme Souza

Quick answers generated from the profile data available on this page.

What company does Guilherme Souza work for?

Guilherme Souza works for WEBJUMP.

What is Guilherme Souza's role at WEBJUMP?

Guilherme Souza is listed as Analista de CRO at WEBJUMP.

Where is Guilherme Souza based?

Guilherme Souza is based in Ribeirão Preto, São Paulo, Brazil while working with WEBJUMP.

What companies has Guilherme Souza worked for?

Guilherme Souza has worked for Webjump, Enext, A Vml Company, Suprir Indústria De Metais Ltda, and Gramado Massas E Grelhados.

Who are Guilherme Souza's colleagues at WEBJUMP?

Guilherme Souza's colleagues at WEBJUMP include Adison Rocha, Gabriel Biacchi, Rick Nelson, Sidalto Pereira, and Júlio César Campos Guimarães.

How can I contact Guilherme Souza?

You can use AeroLeads to view verified contact signals for Guilherme Souza at WEBJUMP, including work email, phone, and LinkedIn data when available.

What schools did Guilherme Souza attend?

Guilherme Souza studied at Cxl.

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