Gulbin Hoeberechts work email
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Gulbin Hoeberechts personal email
Growth driven executive with over 15 years of both large company and startup experience. Strong background as VP of marketing and innovation as well as General Manager with full P&L responsibility. Founder and grower of a disruptive natural food brand responsible for incremental growth and the winner of multiple industry awards. Good at driving strong insights, setting vision and strategy and motivating teams to execute for profitable growth. A leader with “figure it out” mentality who can collaborate cross functionally and communicate effectively with all levels to align and get things done. Skilled in creating short and long term business plans, KPIs and measuring against them. Highly experienced in a variety of integrated marketing tactics and e-commerce; ranging from digital event and shopper marketing to traditional programming with both large and scrappy budgets. Winner of multiple awards. • Executive Team Leadership/ Board presentations• Annual and Strategic Planning • Brand equity, strategy and branding• Customer/Retailer Negotiation• All elements of marketing mix • Digital and social marketing• Event and shopper marketing• Supplier and Agency Management• Talent management• Innovation / Product Development/ Manufacturing• Process mapping
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CmoPhononic IncLafayette, Ca, Us
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Chief Commercial And Marketing OfficerPhononic Inc Apr 2023 - PresentDurham, Nc, UsLeading Sales, Marketing and Customer Success teams with a mission to solving tomorrow's cooling challenges, today.
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Svp Marketing And SalesAaa Smart Home Aug 2019 - Apr 2023
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Vp Of MarketingMeyer Corporation Aug 2018 - Aug 2019Vallejo, Ca, UsLead a large a team, made up of brand marketing, digital/e-commerce, PR /social media, creative services and event planning for Meyer portfolio of brands. -
Founder/Vp Marketing Modern Table Meals (Chief Mom)Modern Table Meals Jan 2013 - Dec 2016Founded and grew a natural food business with a mission to provide real, nutritious, easy to make meals that taste good. Achieved mission through a first of a kind line of meals that contain pasta made from lentils, sauces and seasonings. Led a team to create the brand and its values, develop and execute go to market strategies and tactics. Grew business through digital, event and shopper marketing as well as effective sales and supply execution. Achieved significant sales for startup metrics in short time. Placed brand into a variety of retailers and expanded soon after. (Whole Foods National, Target, Kroger, Safeway, Wegmans +)- Received multiple awards/achievements: NEXTY, Bay Area Best Marketer, Target Atlas Competition, Whole Foods Global Support
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Vp Marketing And InnovationBasic American Foods Sep 2011 - Dec 2016Walnut Creek, California, UsLed the consumer packaged goods business marketing and innovation for BAF portfolio of brands (Golden Grill, Hungry Jack, Idaho Spuds...). - Returned commoditized consumer foods portfolio on path to share growth in a fiercely competitive environment through optimization of product portfolio, a robust digital and shopper marketing support, pricing and trade strategy/execution.- Led development of deep consumer insights work that led to brand updates and long term strategy development. - Established an efficient innovation process, updated company and innovation culture to break silos, manage portfolio of projects and resources more effectively to hit long term plans that increased speed to market and financial discipline. -
Brand Director -Haagen-Dazs Usa /All Family Brands / Club ChannelNestlé Mar 2007 - Aug 2011Vevey, ChManaged total P&L, business planning, marketing and execution for a portfolio of brands. Last position was leading the Haagen-Dazs business portfolio including shops in the US (over $500million in sales). Assumed responsibility for growing club channel for all Nestle Ice Cream brands working closely with sales. Grew brands both in topline and bottomline through portfolio planning, branding, integrated marketing and trade support as well as new product development. -
Senior Brand Manager- Haagen-Dazs UsaNestlé 2003 - 2007Vevey, Ch
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Brand ManagerNestlé 2001 - 2003Vevey, Ch
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Brand Manager Central And East Europe- In-Home CategoryUnilever 1998 - 2001Blackfriars, London, Gb
Gulbin Hoeberechts Skills
Gulbin Hoeberechts Education Details
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Wake Forest University School Of BusinessMba -
Orta Doğu Technical UniversityManagement
Frequently Asked Questions about Gulbin Hoeberechts
What company does Gulbin Hoeberechts work for?
Gulbin Hoeberechts works for Phononic Inc
What is Gulbin Hoeberechts's role at the current company?
Gulbin Hoeberechts's current role is CMO.
What is Gulbin Hoeberechts's email address?
Gulbin Hoeberechts's email address is gm****@****ers.com
What schools did Gulbin Hoeberechts attend?
Gulbin Hoeberechts attended Wake Forest University School Of Business, Orta Doğu Technical University.
What skills is Gulbin Hoeberechts known for?
Gulbin Hoeberechts has skills like Customer Insight, Food, Management, Shopper Marketing, Sales Management, Food Industry, Cross Functional Team Leadership, Brand Management, Consumer Products, Food Science, Entrepreneurship, Iri.
Who are Gulbin Hoeberechts's colleagues?
Gulbin Hoeberechts's colleagues are Phillip Ragland, Natthakorn Saratthakijanan, 季国伟, Michael Davis, Justin Aiken, Brandon M Jackson, Thomas Burroughs.
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