Johnnie Walker Brand Ambassador/Marketeer with a proven track record in driving brand advocacy and accelerating business growth. As a key member of the Diageo and African & Eastern teams in UAE and Oman from 2016 onwards, I successfully led the most successful brand advocacy program for Johnnie Walker and the Diageo portfolio.Collaborating closely with senior Food & Beverage leaders and key on-trade stakeholders, I set strategic priorities for Johnnie Walker, aligning them with marketing business plans to achieve business and brand objectives. I managed the brand's P&L and implemented dynamic solutions to meet market demands.Throughout my career, I have developed and implemented high-quality marketing programs, including product launches, consumer experientials, PR and social/digital activations, partnerships and sponsorships, and consumer promotions. By staying abreast of the competition, consumer trends, and market dynamics, I identified valuable insights and opportunities for optimization.With a focus on impeccable in-market execution, I fostered strong partnerships with trade customers and sales teams through regular market visits. I also served as the global key contact window, collaborating with key partners across functions to capitalize on business opportunities. Working closely with external 3rd party agencies, I developed comprehensive brand plans and activations.Prior to my role at Diageo, I served as Director of Bar Operations at Sheraton Grand, Brigade Hospitality Services Ltd from 2013 to 2016. There, I maximized hotel resources to optimize revenue, surpassing beverage revenue targets by 23% and 31% in 2014 and 2015, respectively. By transitioning teams to an agile approach, I enhanced the delivery of in-house luxury cocktails and elevated dining experiences.During my tenure as a Resort Mixologist at Madinat Jumeirah, Dubai from 2012 to 2013, I played a pivotal role in implementing industry standards across 42 different outlets. Furthermore, I led the planning and implementation of innovative cocktail and beverage menus, designing promotional offerings to drive customer engagement. Collaborating with the Learning and Development and Business Excellence departments, I organized training programs for F&B service colleagues.With a passion for delivering exceptional results, I am a dedicated professional known for my strategic mindset, meticulous attention to detail, and ability to lead cross-functional teams. I thrive in dynamic environments and continuously seek opportunities to enhance brand value and exceed business objectives.
