As a Senior SEM/PPC Strategist at Enfusion, I have driven digital campaign optimization through a comprehensive strategy that merges technical expertise in Google Ads with a results-oriented approach. My ability to quickly adapt to advancements in artificial intelligence and market trends has been crucial in achieving sustained growth in qualified traffic and conversions.Key Responsibilities:- Designed and executed advanced SEM/PPC strategies focused on ROI, aligned with business objectives.- Managed international accounts, leveraging tools like Google Analytics 4 and Google Tag Manager for continuous optimization.- Integrated AI to enhance campaign efficiency and performance.- Identified and capitalized on new PPC opportunities to maintain competitiveness in a dynamic digital environment.- Proactively adapted to algorithm changes and market trends, ensuring sustainable and scalable results.

As a freelance professional, my focus lies in deeply understanding the needs and objectives of each project. I use Google Ads to execute highly targeted and personalized campaigns that yield tangible results, from increased traffic to enhanced conversions.My ability to analyze data in Google Analytics enables me to make informed decisions and consistently optimize strategies to maximize performance. Furthermore, I am committed to continuous improvement, staying abreast of the latest trends and best practices in the world of online marketing.What sets me apart is my customer-centric approach and my ability to quickly adapt to changing market needs. If you're seeking a reliable, results-oriented collaborator for your online marketing projects in Barcelona, I'm here to assist!My areas of expertise include:Management of Search Network campaigns in Google Ads SEM.Management of Display Network campaigns in Google Ads.Design and management of Remarketing campaigns in Google Ads.Design and management of campaigns on Linkedin Ads, Facebook Ads, and Instagram Ads.Google Analytics 4.Google Shopping - Merchant Center.Google Tag Manager.CRO (Conversion Rate Optimization).Development of Landing Pages.Creativity and Design of Display Banners.Local SEO positioning.

Cross channel campaign management for SmartNinja Barcelona- Google Ads - Advanced Google Analytics - Linkedin Ads- Facebook and Instagram Ads

Strategic consulting for SEM / PPC campaigns in Google Ads, YouTube and Facebook Ads. Operational configuration and optimization of strategies created through AdWords Editor, Bing Ads Editor and Facebook Ads Manager. Responsibility in the appropriate digital budget allocation for clients. Analysis in Google Analytics.Clients: Samsung, Palacio de la Música y el Partido Socialista.

Development of SEM, PPC, Social Networks, Web Analytics and Reputation Management strategies in the Online Marketing department• Google Ads, Youtube Ads, Facebook Ads, LinkedIn Direct Ads, etc.• Admob by Google. Download and promote APPs for iPad and iPhone from the App Store.• Wireframing of landing pages to improve the user experience and focus on conversion.• Design of graphic banners.• Measurement and reporting of the results obtained.• Editing HTML, CSS and PHP codes.• Google Analytics.Development of online campaigns for the following clients: Montevideo Shopping - Laguna de los Cisnes (Emprendimiento Inmobiliario) - Creditel - CEPA Safe Drive - Pocitos Day School - Escuela de Maquillaje - AFAP Sura - Chiclets - Lays Pepsico

I worked as a Digital Project Manager helping in the development and execution of digital marketing projects. The bridge between business requirements (the client) and project requirements and results (the development team).My previous experience as a graphic designer, along with knowledge of web standards and back-end procedures, helped me better understand the objectives of online marketing to translate them to the development team with excellent results.

Graphic production. Adaptations and originals. Work for the following clients: Master Card - Chevrolet - Casino Rivera

Graphic design. Marketing. Internet. Brand Development.