Guy Ivison Email & Phone Number

Melbourne, Australia

Book design, graphic design for marketing material both printed and on-line.

Parkville, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Creative director for Melbourne’s independent tourism organisation connecting the industry to the visitor, through destination marketing and industry development opportunities.Responsibilities+ Lead the creative direction of the organisation+ Lead and support the design team (3 staff) to deliver the design of marketing strategies and campaigns that promote and enhance Melbourne’s appeal as a visitor destination, ensuring all team outputs are delivered on time and within budget+ Oversee the design of Melbourne’s official visitor publications: Melbourne Official Visitor Guide 250,000 copies, 4 times annually; Chinese Melbourne Official Visitor Guide 64,000 copies, 4 times annually; Melbourne Now magazine 250,000 copies, 4 times annually; Melbourne Official Visitor Map 1,000,000 copies annually+ Create branding, websites, visual identities, style guides and other supporting elements for two major visitor focused campaigns, Discover Your Own Backyard, and Melbourne Now+ Work with team leaders, CEO and board of Destination Melbourne to plan the strategic development and direction of the organisationAchievements+ Re-branding projects: Destination Melbourne identity and website; Melbourne Official Visitor Guides (English and Chinese) and Map; Discover Your Own Backyard campaign identity and website; Melbourne Now campaign identity, website and magazine; Melbourne LIVE conference identity and theming+ Led the design team to generate a year on year growth of 456% for users and 410% for page views on the Discover Your Own Backyard website, as well as 166% for users and 247% for page views on the Melbourne Now website+ Undertook a design budget review to generate an annual cost saving of over $100,000, including external printing+ Completed the Melbourne Tourism Leadership Program (MTLP)

Melbourne, Australia

Creative director of a multi-disciplinary branding, design, on-line and illustration studio.

Melbourne, Australia

Design of documents and identity; including Australia Day 2013, DPC Corporate Plan and Annual Report, Housing Melbourne convention.

Cambodia

18 month volunteer placement in Cambodia, overseeing and training a design team of 5 designers. Re-branding umbrella organisation, and sub-brands including restaurants, gift shops and awareness campaigns for the largest organisation helping disadvantaged youth in Cambodia.

London, United Kingdom

Art Director for London newspaper. Managing a team of five designers and briefing the layout of the entire paper. Additionally working with the marketing department, working on marketing campaigns and overseeing their execution. Illustration for a weekly love advice column and other feature articles, and critic for the paper’s entertainment sections.

London, United Kingdom

Designer for marketing department, creating self promotional advertisements, reader competitions and offers, that appeared in the newspaper and in other publications.