- Trade Marketing Activations across Karachi and Balochistan Region.- Managed 05 Distribution Network and 04 Territory Executives across Region.- Regular Market Visits with Territory Executives to ensure GTM Strategy.- Initiated Health Studio Concept across Leading Pharmacies.- Best Performance in new Product Launch with maximum Coverage and Volume Nationally.- Management of Key Accounts of South Region to ensure effective and timely executions of activities.- Initiated Trade Engagement Programs with Top End Retailers/Key Accounts.- Customer Development through Developmental Strategies. Worked closely with Leading Pharmacies across Karachi i.e. Dvago, Imtiaz, Panda Pharmacy, Bazaar and Bin Hashim.- Initiated DCC methods for conversions and Trade Engagements.

-Handling Sales and Key Account management of FMCG Companies: Beiersdorf Pakistan (Nivea), Medinostic - Hi Clean (ATCO Laboratories) and Rasool Mills (Bake Parlor) along with complete E-commerce Portfolio.- Ensuring Monthly primary and secondary sales targets.- Close check on all the KPIs along with Leading and Training of Sales Team.- Ensured maximum execution to Key Customers.- Multiple Visits to SOUTH Region to meet the Key customers and In order to create new customer base.- Enhancement of E-commerce channel by adding new customers on monthly basis.- Developing of Action Plan for B2B Application. - Frequent visits to Retailers, Modern Trade and Wholesalers on monthly basis or as per requirement to understanding the market dynamics.- Closed Beiersdorf on 23% YTD Growth in 2021. - Forcasting sales & Working over business development opportunities.

- Extensive Market visits to mark down the potential B2B Customers.- Escalating complaints to the relevant department.- Market Surveys to note down the performance of Competitor brands.- Setting strategies with development department to add potential and related options within B2B App.- Working closely with DSFs and Supervisors to ensure maximum execution to Key Customers.- Leading and Training of Sales Representatives.- Ensuring Maximum Productivity and ERC through daily monitoring.- Working over various Trade schemes and offers.

-Construction of Action Plan for 2nd Quarter, 2021.-IMS-IQVIA Analysis for Competitors Performance.-Support in Branding and Visuals for Relaunch Activity.-Support function for Initial Training Program 2021.