Hailey Thompson Email & Phone Number

Seattle, Washington, United States

United States

Wrote content and uploaded it to clients' content management systems (Wordpress)Optimized meta descriptions, titles, and image tags tags with target keywords to increase clients' SEO presenceCreated copy briefs for blog posts and landing pagesConducted keyword research using Ahrefs for a variety of projects including competitive analyses, content audits, content inventories, and blog topic ideationEdited and optimized new and existing pages of blog content and metadata to… Show more Wrote content and uploaded it to clients' content management systems (Wordpress)Optimized meta descriptions, titles, and image tags tags with target keywords to increase clients' SEO presenceCreated copy briefs for blog posts and landing pagesConducted keyword research using Ahrefs for a variety of projects including competitive analyses, content audits, content inventories, and blog topic ideationEdited and optimized new and existing pages of blog content and metadata to improve SEO rankings for specific keywordsConducted competitor research and analysis to create new strategies for content optimizationCreated internal and external deliverables including wireframes, copy briefs, competitor analyses, content audits and inventories, and moreCollaborated across teams to target content efforts toward big-picture goals, including paid social campaigns and CRO testingReported on monthly analytics (GA4) to stakeholders and used data to inform content strategyAdapted writing style across clients and platforms based on individual brand voice and industry standardsWorked closely with project manager to prioritize projects and give updates on deliverablesDefended content strategy decisions and their importance to stakeholders Show less

Seattle, Washington, United States

• Edited and optimized original and existing content to improve SEO ranking for specific keywords• Optimized content specifically for Amazon PDPs to drive traffic using SEO best practices• Conducted and attended client-facing content strategy meetings and defended data-driven content decisions to stakeholders• Developed design skills through the editing of original and existing Amazon Brand Stores and A+ Pages for clients• Collaborated across internal teams to ensure optimal… Show more • Edited and optimized original and existing content to improve SEO ranking for specific keywords• Optimized content specifically for Amazon PDPs to drive traffic using SEO best practices• Conducted and attended client-facing content strategy meetings and defended data-driven content decisions to stakeholders• Developed design skills through the editing of original and existing Amazon Brand Stores and A+ Pages for clients• Collaborated across internal teams to ensure optimal communication and understanding of client needs• Presented ideas and offered solutions to client needs via customized content decks• Strengthened content through proofreading and editing of peer work• Served as the SME for a new content platform, Syndigo, that changed the scope of services at the company• Successfully found balance between telling a brand's story and utilizing SEO best practices to produce a high-performing product page• Organized client projects and workflows using Asana• Interviewed and trained new hires through 1:1s and digital guides• Managed projects and gave feedback to outside contract copywriting work Show less

Seattle, Washington

• Wrote clear and concise product copy descriptions in high volumes that aligned with brand voice and specific vendor and merchandiser needs• Specialized in high-end brands, active wear, footwear, wellness, and beauty• Mastered technical and legal requirements for each product category to accurately describe features in a clear, concise manner• Captured brand voice for company and sub-brands that aided in delivering fresh and engaging copy that grabbed consumer interest• Wrote… Show more • Wrote clear and concise product copy descriptions in high volumes that aligned with brand voice and specific vendor and merchandiser needs• Specialized in high-end brands, active wear, footwear, wellness, and beauty• Mastered technical and legal requirements for each product category to accurately describe features in a clear, concise manner• Captured brand voice for company and sub-brands that aided in delivering fresh and engaging copy that grabbed consumer interest• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality• Customized brand message to reach and capture target audience interest and drive engagement• Collaborated across teams to quickly troubleshoot and remedy time-sensitive copy issues including legal compliance and ADA guidelines Show less

Seattle, Washington

• Cultivated new relationships with media outlets and local influencers• Developed original content for blog posts and social media platforms for a variety of clients• Provided administrative support to senior team members• Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style• Determined target demographics and devised strategic marketing initiatives to reach target audiences• Maintained a complex content calendar for a… Show more • Cultivated new relationships with media outlets and local influencers• Developed original content for blog posts and social media platforms for a variety of clients• Provided administrative support to senior team members• Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style• Determined target demographics and devised strategic marketing initiatives to reach target audiences• Maintained a complex content calendar for a variety of clients as well as internal social media initiatives• Developed and promoted corporate brand, images and identity to media and public Show less

Greater Seattle Area

• Built and maintained influencer relationships by responding to Instagram stories, commenting on static posts, sending handwritten notes, sending most-loved products sporadically and keeping key notes organized in a spreadsheet• Wrote and planned content for blog and Instagram• Created clean, peer-reviewed copy for social media posts, blog ideation, and other branded communications• Created and maintained a content calendar for blog posts and Instagram posts• Adapted writing… Show more • Built and maintained influencer relationships by responding to Instagram stories, commenting on static posts, sending handwritten notes, sending most-loved products sporadically and keeping key notes organized in a spreadsheet• Wrote and planned content for blog and Instagram• Created clean, peer-reviewed copy for social media posts, blog ideation, and other branded communications• Created and maintained a content calendar for blog posts and Instagram posts• Adapted writing style across platforms based on competitor research and consumer feedback• Assisted in influencer gifting by curating products, researching influencer preferences and designing a uniform system that was made standard• Collaborated across teams to implement learnings from digital metrics into future social posts and website content• Used digital organization skills to ensure task accuracy while prioritizing workload to tackle the most impactful projects first Show less

Bachelor Of Arts - Ba, Communication And Media Studies, English

Bachelor Of Arts - Ba, Communications, English

Activities and Societies: Alpha Delta Pi Sorority, American Marketing Association I served as Finance Assistant and Public Relations chair.