Haley Hughes work email
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I am the founder & owner of a small business featuring handmade goods. I also have over 5 years of experience in category management, data analytics, marketing, the CPG industry, & market research.
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Customer Category ManagerTyson FoodsCincinnati, Oh, Us
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FounderThe Gilded Fern Aug 2022 - PresentAsheville, North Carolina, United StatesEstablished and operated a small business featuring handmade goods and vintage resale• Founded business from the ground up and gained product placement in 6 stores across 3 cities and 2 states• Conducted in depth market research and preformed competitive pricing analysis to create a product with a 90%+ profit margin on average• Created a user friendly automated report to significantly streamline the production process• Developed a social media presence and built out an ecommerce platform to reach a global audience
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Category ManagerBob'S Red Mill Nov 2021 - Aug 2022Managed two categories including Hot Cereal, which was the 2nd largest category at the company• Developed market strategies, created strategic category goals, and drove topline business through conducting deep dives into the overall health of the category• Partnered closely with the sales team to determine key objectives that would drive sales for the company• Collaborated with the Executive team to create a national initiative and worked with the Sales team to implement it across all retailers• Conducted yearly promotional planning for the top 15-20 retailers in conjunction with Sales, Consumer Marketing, Digital Marketing, and Finance• Utilized Power Query to create extensive reporting used in tracking the progress of new initiatives and to redesign our Brand and Item Rankings providing the Sales team with a significantly more robust amount of data -
Category AnalystBob'S Red Mill Sep 2019 - Nov 2021Portland, Oregon AreaProvided data driven insights to aid in overall sales growth and performance of a top natural food manufacturer.• Responsible for 2 primary categories across all US retailers along with 2 Canadian retailers, which entailed deep competitive/data analysis, pricing analysis, promotional planning, consumer marketing planning, panel research, consumer surveying, and new product research• Maintained, created, improved, and updated 10 sales reports on a monthly basis, utilizing data from the SPINS Database
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Category AnalystAcosta Jun 2018 - Sep 2019Portland, OregonGathered, interpreted, and presented data for one of the leading grocery brokerages in the country• Pulled and analyzed data from various databases such as Nielsen Answers on Demand, Nielsen Connect, IRI, and Numerator• Worked with 12 CPG manufacturers including Coca Cola, Lactalis, and Crystal Farms to bring their items into retailers, to decipher promotional efficiency, and to showcase the successes of these brands within specific stores -
Leadership Development Program AssociateAcosta Jun 2017 - Jun 2018Portland, OregonGained a clear understanding of the inner workings of the company to fill a leadership role in the future• Shadowed multiple associates within the 3 main roles of the business – Retail, Business Insights, Business Management and Sales – for 3 to 6 months• Worked with 15+ clients within the grocery industry and met with 2 of the top retailers in the Pacific Northwest region
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Account ManagerDiverge Marketing Group May 2016 - Aug 2016Managed a single client at a time and run their events twice a month through an internship position.• Advanced to a level 2 corporate trainer within internship period, which involved event set-ups and tear downs, inventory management, communications within the company and their client and retailer partnerships.• Increased sales results and brand equity by 800% through effective interpersonal communications. • Interviewed 15 potential candidates.• Coached and trained 10 individuals on four different clients.
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Undergraduate Research AssistantDarla Moore School Of Business Oct 2013 - May 2016Studied the gender representations within Starbucks’ advertisements.• Awarded Magellan Scholars Grant for 2015-2016• Analyzed 50-100 advertisements to reveal potential biases within several campaigns.
Haley Hughes Skills
Haley Hughes Education Details
Frequently Asked Questions about Haley Hughes
What company does Haley Hughes work for?
Haley Hughes works for Tyson Foods
What is Haley Hughes's role at the current company?
Haley Hughes's current role is Customer Category Manager.
What is Haley Hughes's email address?
Haley Hughes's email address is hughes@sc.edu
What schools did Haley Hughes attend?
Haley Hughes attended University Of South Carolina - Darla Moore School Of Business, University Of South Carolina-Columbia.
What skills is Haley Hughes known for?
Haley Hughes has skills like Microsoft Excel, Leadership, Management, Research, Microsoft Office, Customer Service, Project Management, Microsoft Word, Strategic Planning, Advertising, Microsoft Powerpoint, Public Speaking.
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