Haley Johnson Email & Phone Number

Driving digital adoption in the new home construction industry as a Product Manager for myBLDR.com

Boulder, Colorado, United States

Boulder, Colorado

At this small design-focused digital agency, I scoped, executed and delivered products and sites for B2B SaaS companies and other clients:- Assembled project pitch decks for websites, branding and digital applications - Developed a technical understanding of client business objectives- Quality Assurance tested Wordpress and Hubspot sites- Performed technical audits of clients websites, checking Google Analytics, SEO and A11y complianceClients: Sensu, Ethisphere, Reboot, Nordic Cold Chain Solutions (formerly Nordic Ice), SemiTorr Group

Boulder, Coloardo

I wore many hats at this small digital marketing agency, including but not limited to: - Setting up and optimizing paid search and social campaigns for bottom-funnel objectives with shrewd attention to ROI and ROAS- Leading weekly calls focused on ad analysis using a variety of tools tailored to fit client needs - Managing new website development projects from design to buildAt our peak productivity, 3 media managers/coordinators oversaw the media and digital assets for 30 clients.Notable clients: The Kitchen Restaurant Group, Winter Park, AutoCamp

Madison, Wisconsin Area

In addition to Media Buying, I created a new position to design and execute market research for several of our tourism clients. This entailed:-Writing grants to secure over $100,000 in funding.-Creating qualitative and quantitative research studies to study distinct target demographics.-Analyzing data trends and research results to shape each destination's marketing strategy and web presence. -Executing the strategic implementation in websites, social media marketing, and other advertising.As part of my new position, I became a member of the content team, pitching content ideas for all clients.

Madison, Wisconsin Area

Pilch & Barnet is a full-service marketing and advertising agency that specializes in destination marketing. As the Media Buyer, I managed budgets and buys for 12+ tourism clients across multiple channels, including TV, radio, YouTube, Google Adwords, Facebook, Instagram and Snapchat. If any of the buys involved new creative, I managed the production process from concept to design as a junior production manager.

Madison, Wisconsin Area

Shared my love of running by leading a weekly group run from a community-based shoe store. Worked Tuesday nights and a few weekends fitting and selling running shoes. Helped start and develop the store's first competitive race team for women.

Verona, Wisconsin

Epic is one of the major Electronic Health Records (EHR) used worldwide. As a member of the Technical Communications team on the Hospital Billing application, I distilled developer logs down to easily understood notes and setup guides for customers.Additionally, I -Wrote and edited high-profile overview documents for healthcare organization executives.-Created instructional videos to help analysts navigate Epic's documentation database.

Minneapolis, Mn

As an intern for Owl Marketing, I wrote press releases and media alerts for a variety of small businesses and start-ups in Minnesota.

Northfield, Mn

The Student Activities manages and implements a variety of programmatic activities and events for Carleton College. As the Chairperson, I helped plan, implement and market events for a student body of 2,000. I also led student staff meetings and coordinated program assistant work schedules.

Williamstown, Ma

For a summer, I photographed groups of children ages 8-17 on backpacking trips and long-distance biking tours in New England. My photos were posted online and displayed in the following year's catalog.