Haley Uyrus Email & Phone Number

• Providing publishers, studios and agencies with guidance and support on their brand marketing and creative needs.
• Brand identity creation, positioning and key messaging
• Go to market campaign creation and marketing strategy
• Content roadmaps and planning
• Creative direction on art and copy
• Stakeholder management and cross-functional collaboration

London, England, United Kingdom

Responsible for the brand identity of Fall Guys marketing, creative and messaging. Focused on maintaining and innovating the brand, owning the touchpoints that players engage with the Fall Guys brand⁠ and driving the expansion of the franchise authentically across all spaces (games, new features, consumer product, entertainment etc) globally.Worked.

London, England, United Kingdom

Worked with leadership team to brand and announce Mediatonic's parent company: Tonic Games Group, alongside similar work for sister-studio Fortitude Games and continued to shepherd Mediatonic's studio brand. Responsible for marketing, brand, comms and content strategy for Fall Guys' launch and subsequent update campaigns. Worked to rapidly grow publishing.

London, United Kingdom

Defined Mediatonic studio brand (and its subsidiaries ) strategically and visually, in order to raise company profile during a peak growth period leading up to the studio’s foray into original titles. Growing a central publishing and creative services team to create top-tier video, design and copy content for the studio and original titles like like Fall.

London, United Kingdom

Owned all aspects of marketing, brand, PR, social and community across Failbetter’sthree IPs: Fallen London, Sunless Sea and Sunless Skies. Heavily focused on productstrategy (porting games to new platforms), creative direction for publishing materials, comms and community, content planning, and data analysis.

London

- Delivered year-round community, social and marketing strategy for 8 year running browser and mobile game Fallen London- Managed accompanying budget, set up and monitored digital advertising across social networks and podcasts- Worked with the director of communications to deliver multi-channel launch campaigns for new products- Contributed throughout the.

London, United Kingdom

All things marketing for BeefJack Promote, a boutique indie agency specialising in marketing and PR services for creative and innovative game devs. Responsible for account management, creating and nurturing new client relationships, creating campaigns across all digital platforms, as well as in-person events. Working across all platforms, genres and.

London, United Kingdom

London, United Kingdom

Help to unify brand and logo work. Design a variety print and web material, including posters, flyers, brochures, logos, information booklets, and social media content. Working alongside sponsors such as Barclays, Sky, and NHS.

Goudhurst, United Kingdom

Worked with two other MBA students as business consultants for a local Kent company, Bespoke Kitchens & Interiors. Researched and analysed business plans, finances, and marketing, as well as, conducted consumer behaviour interviews. This information was used to find solutions for specific topics requested by the client. Personally was responsible for.

Framingham, Massachusetts

Consulted and designed for a variety of in-store products and social media marketing. Pieces included point of purchase displays, in-store signage, catalog pages and other sales materials.Also designed print and web pieces for their B2B clientele.

United States

Designed B2B print and web materials. Created marketing materials for large national and international clients in the contract division. These pieces included brochures, advertising, direct mail, email marketing, and sales materials.

London, United Kingdom

Created 2D artwork for a game accompaniment for Will Self ’s digital essay on Kafka, under the direction of Tanya Krzywinska. Work can be found at http://thespace.lrb.co.uk/#the-game-of-the-wound

Framingham, MA

In charge of creating print pieces for large business to business clients. Created gatecrashers, sell sheets, direct mail pieces and more. Worked specifically with choosing images, creating layouts and brainstorming ideas.

Worked as a packing graphics designer for the Strawberry Shortcake line. Hired to rebrand the line look and create a more modern logo. Handled packaging graphics from start to finish, art directed product photoshoots.

Responsible for creating Syracuse University Athletics advertising for newspapers, websites, e-mail and direct mail.

Internship in Newtownards, Northern Ireland.

Ma, Digital Games Theory And Design

Game design theory, production process, game industry roles, monetisation, design documents, game creation

Master Of Business Administration (Mba), Creative Industries & Art Management

Activities and Societies: Design Business Institute Project managment, marketing, organisational management, UK creative industry.

Bfa, Communications Design

Syracuse University in London