Created engaging and influential content for the firm’s digital channels, including our digital publishing platforms, social media, and email. I work closely with other Marketing team functions to develop unique digital experiences across audiences and platforms that align with the purpose and intended outcome of marketing campaigns.

Role responsibilities:•Managed workstreams and all Digital Marketing team request intake; delegated and executed tasks based on the needs of the project or request from internal groups• Oversaw day-to-day social media content and graphics creation, publishing, and community management across corporate social media channels• Supported web and social media activities and campaigns across industries and service lines• Ensured smooth and efficient content updates and search optimization on all AP websites• Supported the execution of SEM/PPC and paid social media campaigns, including Google AdWords and Twitter, LinkedIn, and Facebook advertising• Monitored and analyzed campaign and channel performance; provided suggestions for optimization

Role responsibilities:• Optimized email marketing campaigns for all internal communications• Supported change management strategies for UBM Americas• Communicated business priorities and crafted messaging from executive leadership• Evaluated opportunities for improving current communication practices and tools• Coordinated employee recognition programs and cross-divisional knowledge sharing opportunities

Role responsibilities:• Managed IDG's corporate website, www.idg.com, including all website migrations and content development• Optimized marketing campaigns and content creation with HubSpot• Supported lead generation tactics for Acquisition Marketing Manager• Curated IDG sales and marketing support materials• Coordinated logistics and scheduling for IDG CMO Perspectives series• Produced the content calendar for IDG’s corporate social media accounts• Coordinated and led IDG's global monthly social media calls• Produced the Tech & Marketing News from IDG daily external newsletter

Role responsibilities:• Managed IDG’s corporate social media accounts• Managed and updated content on IDG’s corporate site, www.idg.com• Tracked KPIs for IDG.com and social media analytics on a weekly and monthly basis• Assisted B2B Marketing Manager with lead gen opportunities and workflow management• Created IDG’s monthly general editorial calendar for global social media accounts

Paid internship in Framingham, MA for the summer of 2015 and remotely in Baltimore, MD through May 2016.Role responsibilities:• Managed IDG’s corporate social media accounts (Twitter, Facebook, LinkedIn & Google+)• Created graphics for sales support and IDG promotions on social media with Office PowerPoint, Adobe Photoshop and Illustrator