Hamish Millar Email and Phone Number

Acceleration of Pernod Ricard's luxury portfolio: Building strategies & programs to strengthen brand desirability + route to consumers, including internal transformations to meet the opportunity.

Driving a pan-Asia strategy in order to accelerate Pernod Ricard's Luxury proposition, called Le Cercle Asia

Full responsibility for all marketing activities in the North Asia Business Unit (China, Hong Kong borders, Japan, Korea, Macau, Taiwan) of Global Travel Retail

Marketing Manager UK G.H.MUMM, PERRIER-JOUËT, MARTELL, ROYAL SALUTE + Mission London • Year and 4 year brand planning including: creation of P&L plus shipment, allocations, channel and pricing management. Presentations and liaison to global headquarters and UK sales teams.• Development of UK marketing plans aligned to global strategy• Leading customer marketing teams in their development of supporting tools.• Total budget management • Management of Brand Manager

Senior Brand Manager UK G.H.MUMM and PERRIER-JOUËT• Year and 4 year brand planning including: creation of P&L plus shipment, allocations, channel and pricing management. Presentations and liaison to global headquarters and UK sales teams.• Development of UK marketing plans aligned to global strategy• Leading customer marketing teams in their development of supporting tools.

Regional Market Manager role includes:• UK (largest Champagne export market) + Sub Saharan Africa (growth target)• Co-development of local marketing strategies and plans • Volume and pricing • Distribution and communication • Activation Programs• Internal reporting• Management of 4 locally placed brand ambassadors

• G.H.MUMM is the number 3 selling champagne worldwide and number 1 champagne in France selling 8 million bottles a year. Key markets are France, Italy, Spain, Australia, ChinaRole includes• Development of global strategy for G.H.MUMM to be implemented by markets locally.• Develop and produce 4 year plan and annual key initiatives• Produce campaigns and activations based on consumer and market insight.• Understanding global market specifics, i.e. French law places heavy restrictions on alcohol advertising• Project lead digital, communications, commercial, consumer insight and buying & development teams to deliver goals within global quality conditions, legal framework and agreed timing.• Lead innovation across platforms including digital, focus on On Trade strategy.

• Year and 4 year brand planning including: creation of P&L plus shipment, allocations, channel and pricing management. Presentations and liaison to global headquarters and UK sales teams.• Development of UK marketing plans aligned to global strategy• Leading customer marketing teams in their development of supporting tools.

• All aspects of trade marketing in the On-Trade and Prestige Retail Off-Trade; - July 2009 – December 2010: ABSOLUT, Havana Club, Beefeater – increased responsibility of portfolio key brands and increased total budget- June 2008 – July 2009: Perrier-Jouët, G.H.MUMM, Chivas Regal, Martell, Plymouth and Lillet.

• Rregular account portfolio of nearly 200 outlets• Gained new listings, hitting stretch targets set for F07• Managed staff educations on PRUK’s priority brands• Made sales presentations to large groups of customers at trade shows• Determined effectiveness and measurement of objectives (SMART)• Trained in Solution Selling, Stretch Solution Selling and Presenting with Passion

Operated amongst Multiple grocers such as ASDA, Morrison, Sainsbury’s and Tesco

Media planning