Hamza Arsalan Email & Phone Number

Surry Hills, Nsw, Au

Sydney, New South Wales, Australia

Leading research efforts across multiple accounts dedicated to major rights holders across Global Sports landscape including International Cricket Council (ICC), Tennis Australia, Cricket Australia, New Zealand Cricket, Rugby League, and various Racing Codes. Entrusted with providing strategic insights to Commercial, Digital, and Marketing teams, guiding their decision-making processes.Conducting Global and Domestic Linear TV and OTT broadcast analysis, providing actionable insights for broadcasting schedules to maximize reach.Conducting cross-platform sponsor exposure and media valuations to help rights holders understand the true value of their sponsorship properties and maximize revenue streams.Developing signage creative optimization research strategies to enhance exposure quality during live broadcasts, ensuring maximum impact for sponsors and rights holders.Designing survey studies for Brand and Marketing research, gathering valuable data to inform strategic initiatives and campaigns.Executing Fan and Member research through in-house surveys and market research across 11 major sporting regions globally. - Assessing Fan/Member sentiment, passion, and advocacy. - Evaluating fan, membership satisfaction and acquisition strategies. - Measuring partnership effectiveness and monitoring brand health. - Analysing Sports Interest and avidity across all major global and local sportsConducting Sports fan profiling to inform targeted marketing strategies. Managing graduate analysts and interns, overseeing their professional development and progression.

Sydney, New South Wales, Australia

Hawthorn, Victoria, Australia

- Liaising with Swinburne’s Property, Legal and Assurance teams to ensure the property information is complete, up-to-date, and accurate.- Auditing, reviewing, and updating property information.- Undertaking research, data gathering and benchmarking.- Organizing and running requirement gathering workshops. - Creating a property database that links to Swinburne’s property sustainability data.- Developing a property dashboard that can be used clearly to communicate actionable insights to different teams including Facilities Management, Campus and Asset Services, Property & Space Management, Finance, Procurement & Sustainability.- Technologies/Languages used: SQL, R Studio, Power BI

Melbourne, Victoria, Australia

Lahore

Worked in various departments on rotation for Ausco's kid's clothing brand " Tippitoes"- Worked on CRM and Organized/sorted data for 4600 customers to derive meaningful information. -Identified key prospects and lucrative touch points from the data for strategic planning. Used Tableau for visual representation of data.- Assisted in data analysis and monitored key performance indicators for the retail shops.- Coordinated with the Marketing department to create personalized data-driven campaigns to increase customer engagement and retention.- This led to a 10% increase in e-commerce sales and a 15% conversion of the targeted customers. - Worked with the design team to design the company's new ERP system, Identified use cases and events, and designed data flow diagrams to shift the company's system to a complete ERP solution.

Bachelor'S Degree, Informations Systems And Business Analytics

Bachelor Of Business Administration - Bba, Finance And Marketing