Senior Designer
New York, New York, United States
• Brand Development: Spearheaded the creation of a new brand identity for Integrate.io and their API Generation software, DreamFactory, ensuring cohesive and modern visual standards.• Design Systems: Led the design and implementation of branding and design systems company-wide, enhancing visual consistency and brand recognition.• Website and UX: Coordinated the creation and launch of a completely revamped Integrate.io website interface and landing pages, improving user experience and engagement.• Interactive Design: Designed and developed interactive web and mobile experiences to drive user engagement, leveraging user-centered design principles.• Project Management: Managed projects with Xenon Partner's external creative agency, ensuring brand consistency and high-quality deliverables.• Performance Improvement: Enhanced click-through rates (CTRs) and website traffic from various channels, including organic search, landing pages, social media, and PPC ads, through the implementation of a new visual identity and messaging strategy.• Marketing Collateral: Produced a diverse range of sales and marketing materials, including email templates, landing page templates, promotional items, PPC ads, social media content, video screens, white papers, infographics, sales tools, presentation templates, and pitch decks.• Presentation Design: Created trend reports, strategic plans, and internal presentations using PowerPoint, showcasing proficiency in layout and effectively communicating complex information.• Brand Standards: Ensured all designs adhered to the company's new brand standards and guidelines, maintaining a high standard of quality and consistency.