Hannah Diffenderffer Email & Phone Number

United States

Long Beach, California, United States

Irvine, California

Develop and implement social media strategies that reflect Power Crunch’s mission to target and reach multiple audiences. Use social media strategies to create opportunities to drive consumers towards the path of purchase and meet aligned KPIs. Create and manage a full editorial content calendar that includes organic social media, influencer marketing, digital ad spend, blogs, website content, public relations. Manage the blog editorial process, including generating content ideas, content sourcing, and editing. Work alongside digital marketing agency partners to help support, integrate, and drive digital ad spends. Coordinate quarterly social media photoshoots. Report on all social analytics on a weekly, monthly, and quarterly cadence.

Orange County, California Area

Work with Director of Strategy to develop department strategy and create program elements aligned with clients or potential client objectivesManage the performance and conduct quarterly reviews of social media managers and social media assistants, 11 team members in totalManage all department training and continue to evolve training as necessaryCreated and updated training documents and material Identify obstacles and provide solutions to ensure success in the social media departmentWork with Director of Strategy to research and improve department processesSpot check team members, keeping them focused on high quality, on-time deliverables, client satisfaction, and ROI for clientsWork with Director of Strategy to continue to implement new processes in the department for time, profitability, and efficiencyStay up to date on industry trends, and stay strategic in a fast-paced environmentContinue to grow expert knowledge of all current and emerging social media networksMaintain 10-20 clients and their social media marketing campaignsAnalyze, review, and report on the effectiveness of campaigns in an effort to maximize results

Orange County, California Area

Managed 20-30 clientsCreated e-blasts and assisted with strategy for e-mail marketing campaignsCreated social media strategy pitch decks for clientsCreated content for social media platforms. Such as Instagram, Facebook, LinkedIn, Twitter, and RealselfConducted Community outreach and management on a daily and weekly basisDeveloped brand awareness and expanded clients digital footprintCreated and analyzed social media reportsPitch social media strategy to clients on a monthly or quarterly basis Created, maintained, and analyzed social media paid advertising. Ads include boosted posts on Facebook, Sponsored posts on Instagram, Web Traffic Ads, Lead Form Ads, and Re-targeting Ads

Orange County, California Area

Worked with 30 clients across six different teamsCreated social media content, specifically for Instagram.Curated and analyzed social media reports for Account ManagersWorked with social media managers, account managers, and SEO specialistsConducted daily and weekly community outreach across all social media accounts and platformsPitched monthly ideas to account managers to grow audiences and increase engagement across social media accounts and platformsCreated social media content calendars and met strict deadlines

Carlton Hair