Hannah Gorgone Email & Phone Number

Bedford, Massachusetts, United States

• Manage North American PR program resulting in 230% YoY growth in earned impressions and Canadian national advertising campaign driving 13% YoY growth in paid impressions • Develop International brand communications strategy resulting in global safety and reassurance messaging platform launch in 3 key growth markets • Lead Canadian consumer research and brand commercialization strategy resulting in 2 year roadmap to reach 59% more consumers with optimized front-of-pack messaging hierarchy• Coordinate omnichannel Canadian brand relaunch driving towards 5% YoY awareness growth• Manage annual sales, ecommerce, and advertising creative production process

Boston, Ma

• Managed department of 5 marketing professionals and reporting to executive leadership• Coordinated annual co-marketing campaigns with 30 vendors resulting in 200% increase in customer touchpoints to the brand• Developed brand communication strategy including monthly eNewsletter program averaging 26% open rate to a list of 25,000 contacts• Worked cross-functionally with 70+ sales teams to manage national lead generation and nurturing program resulting in 2,000 new customer leads in the first 6 months• Led website UX optimization strategy supporting 11,000 average unique monthly visitors• Developed monthly live webinar events averaging 300 registrants per event

Boston, Massachusetts

CivicSolar was acquired by CED Greentech in October 2019.

Greater Boston Area

• Managed national marketing budgets across 3 accounts including $1.2M advertising budget• Planned and coordinated national advertising campaigns across 2 accounts • Managed agency communication on social accounts and in new business pitching process • Led front-end development of 3 D2C websites including 400 page private investment firm site• Managed annual marketing internship program resulting in 4 seasonal part-time employees and 1 full-time intern-to-hire position

Client research, creative review, media planning, office supply management

Greater Boston Area

Volunteer, in-classroom buddy to kindergarten students in Roxbury. Aided in writing, reading, and social skills along with inspiring a love for school and desire to learn at a young age.

Bachelor'S Degree, Psychology

Magna Cum Laude

Psychology, Freshman