I work with boutique fitness studio owners worldwide to launch, build, optimize and grow successful businesses. I specialized in marketing strategy, including website design, marketing automation, brand creation and development, paid ads, graphic design and more.

Centrally located in Halifax on Quinpool Road, MOVE EAST is a multi-modality fitness studio, and a space where friends, family and strangers gather to move their bodies. Our space is designed to offer a diverse range of group fitness class styles all under one roof. Our coaches & instructors are knowledgeable and dedicated.Our 3000 sq ft. space has two training rooms. Our strength and conditioning room, known as The Field, offers strength training, HIIT, circuit and bootcamp-style classes. Our infrared heated studio room, The Cabin, offers low impact class styles such as LIST, yoga and meditation. We are a full service fitness studio, supplying high end equipment, showers, towels and all the amenities you need to get ready for the day.Our second location and third concept, The Track in Bedford NS, is opening in December 2024.

• I am an experienced copywriter and content creator• I am experienced in building eye-catching, optimized websites for lead generation using Squarespace • I specialize in web copy, ad copy, social copy, short form and long form content (i.e. blogs, whitepapers, ebooks)• I specialize in SEO copy writing• I specialize in the Health/Care and Wellness industry• I have experience with basic graphic design for asset creation Clients:• Body Love Inc.• Body and Soul Fitness• Training2XL• Legacy Coaching• Remodista• Brüush• SuperDeluxe Marketing - Associate Freelancer

• Worked in collaboration with the executive team to define and implement an integrated marketing strategy with measurable goals and objectives.• Developed and manages cross-channel marketing programs to drive demand generation for target accounts.• Built and maintained marketing strategy to build awareness and traffic to optimize web presence. • Managed all internal and external company events/seminars (physical and web-based) across all regions.• Implemented campaign management practices across sales and marketing for major initiatives. • Generated positive coverage in targeted publications and promotes the PostBeyond brand with influential thought leaders in the space.• Collaborated with the Content Manager to plan and produce content in the form of blogs, thought leadership, technical writing, ebooks and guides, user manuals, web copy, social and ad copy. • Produced weekly, monthly and quarterly marketing/sales reports and analysis as required by field, marketing and senior management.• Collaborated with the SVP, Marketing to build a budget, track variance to plan and suggest reallocation of spend to achieve marketing objectives.

• Managed and produced communications and development projects within the Executive Office, including reports, email copy, online resources, business proposals and pitch presentations• Responsible for maintaining and nurturing relationships with external stakeholders• Assisted with the implementation of development projects on the Co-Founder’s strategy team, conducted research on potential corporate partners, markets and sectors to explore alignment and collaboration opportunities • Liaised with potential partners to gain an understanding of their priorities and make internal recommendations on funding opportunities Highlights:• Produced proposals and communications towards an annual $33 million marketing campaign, ensuring renewal and year-over-year opportunity growth• Managed communications and contributed to strategy for a $45 million capital campaign

- Research Assistant under Dr. Howard Lin, Professor and Chair of the Global Management Studies Program- Conducted extensive data analysis and literature reviews on Canadian immigrant family businesses, immigrant entrepreneurship and innovation, international venture creation- Complied information gleaned from focus groups involving small business owners- Evaluated and addressed the problematic nature of recent changes made to the Canadian Experience Class (CEC) program- Gained a strong understanding of the international student population and their needs as members of university communities

- Attended Council meetings, coordinated communications, planned events and initiatives, researched and drafted clear and concise reports, liaised independently with council members, legal staff, and committee members- Assigned to address specific areas within the City’s public engagement and community development efforts- Tasks performed but not limited to: Policy Analysis, Evaluation & Research, Project and Program Management, Event Coordination, external affairs, community outreach and conflict resolution- Researched topics using the Municipal Database, Interviewing key personnel & stakeholders, Legislations, Government & Business Reports, and International Publications

Mentoring and assisting GOVision students in the assembly of a formal research brief that was submitted to the Ryerson Centre for Immigration and Settlement (RCIS) for publishing and circulation. This initiative derives from students who wish to campaign against recent changes made to the Canadian Experience Class (CEC) program, changes in which affect international students across Canada.

Guided students enrolled in Foundations of Politics 1001 through hosting help/tutoring sessions prior to midterm exams and deadlines for final papers or at any time students felt they needed assistance. Present at midterm exams as an invigilator and prepared the completed exams for marking.