Being able to combine my analytical + creative skills drove me to pursue a Market Research career, however, throughout this journey I have learned there are a few particular areas that excite me the most. 
1. Inspiring change by bringing to life the voice of the consumer - Making data-driven recommendations to inspire communication, packaging, and innovation changes. 
2. Leveraging new data sources to tell meaningful stories - With new technologies emerging daily, I am constantly looking at new ways to tell stories beyond traditional market research methodologies. With social media capturing consumers attention more than ever before, I have learned how to analyze new data sources including Social Listening to discover how consumers talk about our brand and use our products. 
3. Solving complex problems - Naturally, I am a huge collaborator. I enjoy having meetings with cross functional stakeholders to discover the problems they are currently trying to solve. In these casual conversations I can help spark ideas, share past research and/ or recommend a new approach to solving. As a researcher, I want to support you in solving the trickiest of problems. As I continue to grow in my career I have found my love for Market Research has translated to an overall love for understanding and catering to future, new, and past consumers.