Hannah Baldwin Email & Phone Number

West Hills, Ca

Pasadena, Ca, United States

- Designed and managed the Quarterly Brand Health Tracker - Gave quarterly updates to leadership and stakeholders on Tile performance across key metrics - Led Usability and UX Testing for new product innovation - Partnered with Marketing stakeholders to bring to life the voice of the consumer through Concept Testing

Greater Los Angeles Area

- Worked directly with project leads to provide actionable insights to Fortune 500 clients by designing effective questionnaires, detailed analysis plans aligned with business objectives, and developing story-driven report deliverables. - Project management: Proactively oversaw budget and costs, creating detailed internal and external work plans to stay on track, and efficiently prioritizing and delegating project needs. - Identified and corrected critical errors in survey programs, resulting in error-free data.

Greater Los Angeles Area

- Worked directly with the Founder / CEO to develop a thorough business plan that included a competitor analysis, brand positioning strategy, social media strategy, and revenue projection plan.- Managed all communication with creative agencies, including mobile app creators, SEO vendors, product engineers, and wholesale vendors in Hong Kong, China. - Designed and executed qualitative and quantitative market research projects that aided in product development improvements and campaign message development. - Increased website traffic by 26% by creating SEO-optimized blog content.

Burbank, Ca

- Assisted in improving insurance brokers' relationship with Kaiser Permanente by identifying broker pain points and recommendations on increasing satisfaction. - Utilized data to help understand what brokers wanted and helped facilitate effective decision-making in future product decisions.