Philip Han Email & Phone Number

West Hills, California

Solon, Oh

Assessing brand opportunities into Nutrition, Health and Wellness space through consumer insights analysis, brand identity & concept development, and portfolio management.

•Developed and executed $3M annually in nationwide marketing programs including multimedia advertisements, online and social media campaigns, and community events to boost consumer awareness and brand interaction •Identified new target demographics through market research, increased brand awareness in new markets by communicating brand value through advertising, events, community involvement, trade shows and product demonstrations•Created new product line from concept to shelf placement through brand development, obtaining approval and resources, and coordinating cross-functional team•Raised company social media following from 2K to 13K through content creation and development of codified protocol of responses to consumer interactions to increase engagement with consumers

•Planned and executed community events, industry trade shows, and supermarket promotions to increase brand exposure and awareness •Conducted market research programs through brand recognition surveys and taste tests to track brand perceptions and consumption behaviors and patterns•Managed nationwide media buys including television, newspaper, radio, online, and OOH media outlets

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Graduate Marketing Association (VP, Education), Marshall Data Analytics Club (VP, Internal Relations)Honors.

Education record

Bachelor, Communication

Activities and Societies: Korea Campus Crusade for Christ