Led a committee of 8 members in increasing undergraduate exposure to entrepreneurship through planning and organizing events, panels, workshops and documents for 300+ members

Executed strategic business decisions for Duke’s oldest student-run company that generates $1MM+ in revenue for local businesses and $300K+ in net income annually

Oversaw 7 divisions, leading to a 61% increase in YOY revenue, resulting in the most profitable year in the company’s 28-year history

• Compiled and analyzed client data from over 200 companies to evaluate the efficacy of marketing strategies and inform future campaigns• Led content creation and editing for marketing campaigns through various media (LinkedIn posts, emails, blogs, videos, etc.) to expand customer reach and secure potential clients, leading to a 10% increase in Marketing Qualified Leads• Evaluated and selected 4 contractors for copywriting, design and video production, and advised them on implementation

Launched Anglez, a marketing and consulting agency geared towards advertising businesses to Duke students; pitched to 11 potential partners and launched personalized campaigns for 6 clients, creating a profitable business in year 1

• Published 8 articles and spearheaded the creation of Mixshop, a segment of the Ideamix website celebrating excellent products and brands with positive social and environmental initiatives• Interviewed 8 female CEOs to gain insight on effective product implementation and marketing techniques• Provided aspiring entrepreneurs an avenue to gain exposure to unique company development strategies and learn from a global network of female founders through social media content

Founded a club that makes short films geared towards making social change in the Hunter community; directed over 8 professional short films that have been shown at various school-wide events

Conducted research in Dr. Andrea Ventura's laboratory and used CRISPR gene editing technology to investigate the role of RNA methylation in lung cancer