consultancy | content marketing | workshops | brand strategy | deep breathing | mentoring | speaking eventsStrengthen your brand story from the inside out. We use mindful approaches to influence your content marketing strategy and promote smart online habits through disruptive educational programmes.

- Responsible for defining and managing the evolution of Layer 8's brand strategy- Ongoing strategic and tactical support to deliver the Layer 8 product + content marketing strategy

Content planning and production for Pinsent Masons global internal security awareness programme.

Strategic communications, brand and content marketing support for cyber security clients

- Managed editorial content across all online channels- Led company brand refresh and international roll out- Drove implementation of trigger-based email automation - Managed daily webinar series using local freelancers- Responsible for content marketing budget- Coordinated projects with translations agencies, content agencies, press, media, and online content distribution networks

MARKETING - Developed and managed marketing communication strategy for all online and offline channels- Managed editorial calendar including production and delivery of monthly news, company blog, software releases, Gartner campaigns, white papers, webinars and events.- Responsible for the delivery of all content required for new website launch coming Q1 2017- Responsible for planning and implementing a content strategy with a focus on product marketing to support Sales with qualified lead generation- Proofreader, copywriter, editorBRAND - Responsible for establishing and maintaining a consistent and engaging brand guidelines (personality, look and feel, tone of voice)- Responsible for developing internal company culture (values & behaviours) and bringing this to life on both internal and external channels- Managed internal communication with the objective to increase engagement and improve comms across teams- Brand ambassador for Blueliv, both internally and externallyPR & AWARDS- Managed PR relations with industry media to maximize Blueliv visibility and brand awareness (main press contact)

- Managed Barclaycard social channels (Facebook, Twitter, Instagram) including social content calendar and weekly/monthly performance analytics delivering against UK digital content strategy and driving community growth- Created and delivered digital content to support fully integrated marketing campaigns and deliver a consistent and integrated UX across channels- Established editorial newsroom (daily publishing operating model) incorporating owned, earned and paid media on social channels- Tone of Voice language champion forming part of Brand refresh pilot and Brand Toolkit global rollout business-wide- Delivered both tactical and strategic social engagement campaigns to drive brand engagement and brand loyalty including competitions, prize draws, surprise & delight giveaways - Developed comprehensive understanding of current FCA and ASA rulings

- Developed copy for a range of retail categories including fashion, cosmetics, gift experiences, tech and home across all marketing channels including CRM, email, social, bespoke offers desktop site and app, push notifications, blog- Owned and maintained bespoke offers tone of voice, brand guidelines and visual identity- Brand ambassador - Delivered bespoke offers marketing plan measured against all business KPIs; sales revenue, customer registrations and site visits- Established dedicated communications and PR function within the business engaging with a global team based in London, Northampton, India and Portland (US), collaborating across all levels including senior leaders to deliver timely and transparent business performance communications aligned to Barclaycard’s strategy, plus weekly and monthly internal PR activities including newsletters, intranet content and experiential activity- Led Colleague Engagement forum with involvement in three key areas: recognition, development and communication; including planning and delivery of regular colleague comms (newsletters, weekly email updates, Yammer/MySite champion, monthly citizenship updates and Intranet refresh project)- Collated and communicated weekly business performance update- Delivered monthly Citizenship communications as well as on-going mentoring support with community start-up businesses

- Owned and maintained colleague communications calendar- Launched internal campaign to increase colleague engagement with Yammer aligned to Social Media Week 2012; delivered in conjunction with Homebase and Habitat Internal Comms team - Worked closely with PR team to ensure internal messaging aligned with external activity- Established a detailed ongoing communications plan for Argos - Compiled and edited weekly e-newsletter and initiated the redesign including survey analysis

• Drove TSC’s digital and social media strategy • Member of Fraud Women’s Network and IoIC• Regular blog content and articles published on www.businesscomputingworld.com, www.thesecurityco.com and featured in Professional Security magazine• Clients included Lloyds Banking Group, Tesco, SABMiller, Everything Everywhere and Unilever; planning and executing communications plans, obtaining buy-in from key stakeholders, nurturing long-term client relationships, targetting global audiences• Planned, managed and delivered campaigns using a combination of animation, viral film, interactive film, blogs, themed learning sessions and roadshow events• Established internal communications function including managing intranet

• Negotiated with retailers and clients.• Assisted with visual media and design and independently edited magazine content.• Article published in autumn 2009 issue.• Researched future magazine content.

• Assisted in communications with contracted authors.• Prepared marketing materials for revised edition book launches.

• Worked with Marketing and Internal Communications team to create an extensive report on communications in the workplace. • Assisted with writing, editing and adapting internal communications for company newsletter and CSC TV. • Designed marketing material for CSC’s 50th birthday event. • Gained understanding of the function and designing of company collateral. • Updated news page and uploaded content on daily basis for CSC intranet.