Owns supplier and proprietary merchandising strategy in Europe to consolidate demand behind key products from strategic partners and drives global coordination to streamline this investment across internal initiatives and teams.Delivers end-to-end value for Preferred Partner program in Europe by administering internal governance, implementing continuous improvement and driving cross-functional accountability for business goals.Partners with account managers to scale program adoption and increase strategic account participation by developing a compelling narrative of value including data analytics, reporting tools and training suite.

Developed long term profitability and growth strategies for the Upholstery and Outdoor businesses through sales, pricing, assortment, merchandising and operational opportunities by analyzing competitors, market trends and business performance.Managed strategic relationships with suppliers by optimizing business opportunities for a specialty platform, long range product development and inventory planning, and ensuring ongoing account success.Led product development program for Wayfair specialty brands by generating end-to-end internal process, training buying team to execute and driving continuous improvements by overseeing stakeholder efforts.

Owned the end-to-end strategy for the Upholstery business by delivering strategic plans to drive growth, driving the assortment strategy through product development and optimizing against business opportunities related to pricing, merchandising, operations, and profitability.Led relationships with 10 key suppliers to deliver on category assortment needs and strategic growth opportunities including negotiating better pricing, product development and problem solving for business challenges.Analyzed core business performance indicators and partnered closely with cross-functional teams on inventory, merchandising, marketing, operations and profit management to drive business results.

Executes strategy plan for brand marketing and campaign development for client, EarthShare NC Manages and supervises a team of five account executivesCollaborates with creative team to produce multimedia content for clientMaintains regular communication with client through weekly phone calls and email reports

Helped create and execute a strategic plan for client: Blue Ribbon DinerProduced social media content and research for clientCreated promotions and campaigns to increase client customer base

Sold advertisements to local clientsManaged billing and payments for ad clientsManaged team of sales associates

Sold ads to local businesses for the newspaperResearched new potential clientsMaintained relationships with regular clients

Found and coordinated volunteers for WGBH community engagement eventsManaged office metrics, tour analytics, and event metricsPrepared materials for events and aided with day of event production at community eventsHelped train volunteers for each event and acted as a liaison between volunteers and WGBH

Produced social media posts for Twitter, Facebook, LinkedIn, and the HB BlogPitched local reporters for clients as neededProduced briefing documents for clients in preparation for media interviewsClipped and compiled news coverage on clients Compiled editorial calendars and contact information for reporters at different publicationsConducted miscellaneous research projects including new business Utilized research tools such as Cision and Meltwater Press

Composed weekly articles featuring campus, local, state, and national newsExecuted interviews and investigative research for storiesPitched story ideasAttended weekly budgetary and planning meetingsDemonstrated understanding of AP Style