Managed annual events and trade missions for:Egyptian National Pavilion backed up from the Egyptian governmentBuilding + Lighting - Abu DhabiBatimatec AlgeriaSalon International Du Batement CasablancaLibya BuildBuildex - Sydney AustraliaBuildex – DamascusKenya BuildSaudi BuildBulgaria Building WeekSudan BuildManaged staff, sponsors/exhibitors, speakers, attendees and vendors to ensure the most memorable and effective trade shows possible.Created and implemented event budget and marketing plans, which included event promotion and sponsorship, exhibitor and advertising packages.Prepared and disseminated email reminders and confirmations; provided on-site support, meeting rosters and a recap of revenues, expenses and attendance for each meeting; developed the process for exhibitors’ registration and collection of fees (pre/ post-show).Oversaw design and implementation of event collateral and meeting materials: postcards, flyers, e-cards, program brochures, signage, giveaways, name badges and registration forms.

Supervised every detail of company events, trade shows and executive meetings: managed logistics, created marketing plans for attendees and exhibitors, developed sponsorship opportunities, generated leads and analyzed results.Organized all aspects of trade show events, including space exhibition and structure, demonstrations, speaker placement, contract negotiations, staffing, promotional giveaways, etc.Responsible for annual trade show budget of $4000,000.Coordinated pre- and post-show collateral mailings: researched, scheduled and promoted speakers and sponsorships. (Pre-show mailings consisted of registered attendees, an average of 3,000 per show. Post-show mailing consisted of leads generated from event, an average of 5,000 per show).Evaluated results of events through financial measurements of costs-per-lead and calculation of customer conversions.

Supervised and managed sales targets and sales leadsOversaw sales and marketing efforts nationally and internationallyManaged annual sales budget of $1000,000Responsible for hiring and training programs for sales associates

Prepared and executed sales plansCoordinated weekly meetings with sales associates to oversee the sales progressResponsible for building relations with exhibitors and potential prospectsExecutes cold sales and in person meetings to promote various trade shows and exhibitions