Hardeep Sidhu Email & Phone Number

A Senior Marketing Leader with over 20 years’ experience in financial services marketing. Extensive knowledge of general insurance, retail banking and mutual life businesses across both B2C and B2B, having worked for Amazon, HSBC, NFU Mutual, Police Mutual, Wesleyan Assurance Society, Alliance & Leicester and Lloyds TSB. Key skills include:• Developing clear marketing strategies for brand development, customer acquisition, engagement and retention - turning these into successful implementation plans through the full marketing mix• Proven team leadership, coaching, stakeholder management and project management skills with the ability to motivate direct reports and wider stakeholders to deliver• Significant experience of running 3rd party creative, media and market research agency selection processes and ongoing strategic agency management to achieve quality outputs with cost efficiency • Excellent relationship/influencing skills - developing effective working relationships across all levels of seniority• Driving change and transformation across marketing teams to improve ways of working, deliver efficiencies and supporting colleagues to successfully navigate change• Extensive knowledge across multiple marketing specialisms – brand development & marketing, digital performance marketing, affinity marketing, retail & in-branch marketing, event management/F2F marketing including exhibitions, conferences and seminars• Commercially astute and focussed on financial results, yet never forgetting to be the customer champion

Listed skills include Direct Marketing, Marketing Communications, Strategy, Marketing Strategy, and 28 others.

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  University Of Birmingham

  Biochemistry