Electronic city

Senior Manager

Manager

Branding of Mehrin Designer Boutique Brand consultation and positioningStrategic analysis of brandStrategic planning and implementationHandling social media marketingCoaching and Mentoring Conducting Pre-Launch ExhibitionLaunch of Mehrin retail outlet

• Determining and clarifying strategic and operational problems via consultation with directors• Identifying problems and seeking solutions• Reviewing current strategy• Undertaking research into the industry sector, markets and competitors• Compiling and presenting information verbally, visually and in writing• Identifying and assessing the pros and cons of possible strategies• Outlining objectives• Developing, advising about and implementing agreed solutions with clients• Co-ordinating with Retail Showrooms and Supply Chain Management in India• Conducting audit with Managing Directors and Regional Directors.

• Liaising with clients to identify specific business problems and develop ideas;• Communicating with colleagues within the agency, such as creative’s and account managers, in the process of developing a campaign;• Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economic and the market for the client's product and market share;• Using a variety of market and research data to monitor cultural and social trends and their impact on consumers’ attitudes, behavior and perceptions;• Finding an 'angle' on a specific product or service on which to base an advertising campaign;• Reconciling the difference between consumers’ current perceptions of the brand and the way the client wishes the brand to be perceived;• Meeting the client to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market;• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively;• Presenting conclusions and ideas to clients and other agency staff;• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign