Assessed and optimized budgets across channels to maintain industry-standard CAC levels while ensuring desired customer quality across 5 GCC countries.Monitored and optimized KPIs such as CAC, LTV, and Churn Rate, refining strategies to achieve industry-leading standards.Implemented offline conversion tracking via Meta and Google Ads, executing targeted campaigns to significantly increase foot traffic and enhance local store presence.Regularly analyzed campaign… Show more Assessed and optimized budgets across channels to maintain industry-standard CAC levels while ensuring desired customer quality across 5 GCC countries.Monitored and optimized KPIs such as CAC, LTV, and Churn Rate, refining strategies to achieve industry-leading standards.Implemented offline conversion tracking via Meta and Google Ads, executing targeted campaigns to significantly increase foot traffic and enhance local store presence.Regularly analyzed campaign performance metrics, including conversion rates, ROAS, CPA, and CPI, enabling data-driven decision-making and ongoing optimization.Developed strategic initiatives to enhance brand visibility and recall, consistently tracking metrics such as impressions, reach, and engagement.Collaborated with cross-functional teams, including Merchandising and Creative departments, to provide insights and refine strategies to improve conversion rates.Partnered with the CRM team to plan the brand's CRM channels, including Push Notifications, In-App messaging, Emails, and SMS for effective customer engagement and retention. Show less

Launched and optimized campaigns across Meta Ads, Google Ads, and various social media channels, ensuring alignment with growth objectives and maximizing ROI.Crafted and executed dynamic advertising strategies, effectively segmenting and retargeting customers to drive higher conversion rates.Developed and executed mobile app marketing strategies, utilizing insights from app analytics to increase downloads and enhance engagement, surpassing targets by over 10%.Monitored… Show more Launched and optimized campaigns across Meta Ads, Google Ads, and various social media channels, ensuring alignment with growth objectives and maximizing ROI.Crafted and executed dynamic advertising strategies, effectively segmenting and retargeting customers to drive higher conversion rates.Developed and executed mobile app marketing strategies, utilizing insights from app analytics to increase downloads and enhance engagement, surpassing targets by over 10%.Monitored campaign performance to refine strategies, achieving a 20% cost reduction while meeting target ROAS across various budgets.Led the implementation of an omni-channel marketing campaign across four GCC countries, resulting in a 100% increase in new users and a 15% increase in ROAS. Show less

Executed campaigns across various platforms including Meta, Google Ads, and other paid channels to maximize reach and impactDeveloped and executed mobile app installation campaigns across various platforms to enhance app installationsManaged and updated channel-specific performance data to monitor and optimize conversion value and advertising spend.Led CRM initiatives and executed campaign strategies, collaborating with the creative team for successful… Show more Executed campaigns across various platforms including Meta, Google Ads, and other paid channels to maximize reach and impactDeveloped and executed mobile app installation campaigns across various platforms to enhance app installationsManaged and updated channel-specific performance data to monitor and optimize conversion value and advertising spend.Led CRM initiatives and executed campaign strategies, collaborating with the creative team for successful implementation.Coordinated closely with the creative department to fulfill campaign requirements, ensuring alignment with brand guidelines. Show less

Created +850 Paid Ads & digital content strategies including Google Adwords and Social Media Marketing Strategies (Facebook, Instagram, LinkedIn, Twitter, TikTok);Created and managed social media campaigns to increase brand engagementExecuted +300 media buying campaigns on different platforms starting from planning, targeting, setting KPIs & spending to generating reports;Generated content for Meta Ads and Set up and Managed PPC campaigns.

DECATHLON INDIA Digital marketing Intern (Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)