Hayden Goethe Email & Phone Number

Moorhead, Mn

What I'm proud of: 100% of my MSUM students in end-of-semester surveys said they would recommend me as an instructor to their friends (2023-24 school year).The job: Teach 20 to 25 students (per semester) the principles of layout and typography. Assignments for the students include posters, business brochures, and interactive PDFs. Programs taught include Adobe InDesign, Adobe Photoshop, Adobe Acrobat, and Adobe Illustrator.The course is designed to develop proficiency in terminology, design principles, use of software, critical analysis, and the publication-ready production of projects in layout and typography. Learning outcomes include developing proficiencies in: 1) The terminology of layout and typography.2) The design principles used in layout and typography.3) The use of software used in layout and typography.4) The critical analysis of layout and typography.5) The production of publication-ready projects in layout and typography.​

West Fargo, North Dakota, United States

What I'm proud of: * Collaborated across teams to send a benefits participant survey in May 2023, with nearly 60,000 responding to give us valuable insight my team could lean on to produce content throughout the year.* Drove content strategy and execution of an original research-backed white paper on the value of removing friction, which was a first-of-its-kind effort for us in terms of brand and audience targeting. * Content Marketing World 2023 speaker - "Simplifying the complicated" breakout session* 2022 WEX President's Club selectionThe job: * Create and manage execution of content marketing strategy for healthcare, payments, etc., at a global company as part of a small and mighty team.* Ensure content meets audience needs and solves pain points. * Passionate researcher to uncover new trends and customer insights.* Track KPIs and distribute scorecards to educate and drive the best results. * Collaborate and oversee storylines for the blogs, podcast, social media, and other promotions. * Focus on distribution to produce efficiently with optimal reach. * Create and maintain style guides to promote consistent language. * Optimize and create content for SEO.* Write and produce long-form content, including white papers, guides, and interactive landing pages.The stats: * WEX benefits blog sessions increased 16% YoY in 2022 despite fewer new blog posts YoY.* Benefits Buzz podcast views/listens increased 36% YoY in 2022 despite fewer new episodes YoY.* Benefits blog strategy was critical to driving a revenue-generating affiliate opportunity in 2022.* Launched a payments blog email experience in 2023, with click-through rates (CTRs) double the industry average.

Fargo, North Dakota, United States

Please note: I moved into this position through an acquisition by WEX of Discovery Benefits. * Drive content strategy for WEX's benefits division. * Write, review and edit content for all marketing and educational collateral.* Analyze SEO and other data from BrightEdge, Moz and Google Analytics and optimize content based on findings.* Ensure accuracy, clarity and alignment with brand voice and content values.* Perform regular content audits and frequently update library of communications materials to ensure accuracy and consistency of information.* In coordination with Compliance, write review and edit letter and/or email communications from internal service teams to ensure consistency with brand voice.* Create compelling copy for print and digital ads.* Proofread a variety of materials and communications for other Marketing/Creative Services team members as well as internal employees.* Assist with writing and editing of video scripts.

Fargo, North Dakota Area

Fargo, Nd

Write, review and edit content for all marketing and educational collateral to ensure accuracy, clarity and alignment with brand voice and content values.Assist Creative Coordinator with layout of marketing and educational collateral according to brand guidelines as needed.Write creative, on-brand content for a variety of channels, including but not limited to the Discovery Benefits blog, website and print communications.Assist with company content strategy initiatives as needed.Craft and schedule press releases for regular company announcements, including hires and promotions, awards and new products.Perform regular content audits and frequently update library of communications materials to ensure accuracy and consistency of information.In coordination with Compliance, write review and edit letter and/or email communications from internal service teams to ensure consistency with brand voice.Create compelling copy for print and digital advertisements and work with Creative Coordinator to ensure copy fits with the designed layout.Proofread a variety of materials and communications for other Marketing/Creative Services team members as well as internal employees.Assist with writing and editing of video scripts.

Fargo, Nd

Managed 28 full-time page designers. Designed news, sports and features pages using Adobe InDesign for the company’s 10 daily newspapers and its weeklies.Formed relationships with the publishers and editors of all of the company’s papers.Trained new hires and helped employees elevate their performances, even when travel was required.Crafted and maintained a style guide for all of the designers to use.Implemented new methods to help things run more efficiently, including the creation of shared pages so designers can use the same look for identical stories rather than having everyone create their own packages.Developed graphics to illustrate stories.

Managed two or three full-time page designers and five part-time sports clerks. Co-managed reporting staff of four.Wrote stories and developed graphics, often times to fill in coverage gaps (examples: Minnesota Twins and Vikings season previews)Created posts with stories and photos for The Forum’s Facebook and Twitter accounts.Collaborated with editors and reporters to develop feature and enterprise story ideas.Designed two to four pages per night using Adobe InDesign.Determined each night where stories would be placed in The Forum’s sports section and on its website.Developed relationships with the sports writers and editors at many of the Forum Communications properties in an effort to better share content in a timely manner.Served as the sports leader on the committee that helped The Forum transition to Google Drive for its publishing needs. Served on committee to transition away from the Associated Press.Had regular appearances during the spring and summer on the radio for 970-AM WDAY.