Hazel Johnstone Email & Phone Number

Edinburgh, Scotland, United Kingdom

• Operational lead for all long-term partnership trusts ensuring consistency in approach to strategies, charity relationship management, opportunities for employee, public affairs and comms engagement. • Oversee all monitoring/evaluation visits purpose, plan and reporting for team learning/impact• Contribute to wide sector knowledge including involvement in think tanks and consider creative developmental partnerships with other NGOs, funders, government organisations or charities that would allow our funds to deliver more by maintaining a strong network in the Third Sector• Part of the Charities Senior Team and represents the Charities team in projects with the wider team and sister postcode lotteries, e.g., marketing campaigns, public affairs events and innovative projects

Edinburgh, United Kingdom

I lead and manage the Health, Wellbeing & Inclusion Team, who handle daily management of several grant making trusts that provide regular and flexible awards (£100,000 to £600,000), awarding over £21 million annually to approx. 40 charities working in the health, sport & wellbeing, arts, culture & heritage and animal welfare sectors.I also personally manage several high value relationships totalling £20 million, working closely with several promoting societies ensuring they allocate and report on players funding. I also explore collaborative opportunities for partnership with other funders to deliver on specific programme areas of need. I’m passionate about our flexible funding model, so charities can focus on sustainability, collaboration and innovation within their sectors, ensuring that they grow and reach more beneficiaries. Specifically looking at impact through; collaboration, capability, capacity and leverage.

Edinburgh, United Kingdom

Responsible for the daily account management of five Charitable Trusts: Postcode Animal Trust, Postcode Care Trust, Postcode Children Trust, Postcode Culture Trust and Postcode Support Trust.Each Trust is an independent charity with a board of Trustees who meet 3 times a year to review the management of the Trusts and its beneficiaries. I spend most days liaising with 40 various good causes that are working in health and wellbeing, animal welfare, the arts, culture and heritage environments supporting them through their annual funding applications. I also continuously research and meet with new potential charities for future consideration, whether it’s for a one off project or for continuous support.I work closely with charities to increase their awareness and regularly to review the impact of funding to ensure the safeguarding of players funds, as well as maximising associated profile raising opportunities and identifying areas requiring support in charitable sectors.Key Achievement’s: Management of awarding major grants starting at base award of £100,000 up to £600,000, awarding over £12.7 million across several grant-giving Trusts. Supported establishment of five new grant giving trusts: Postcode Global Trust, Postcode Animal Trust, Postcode Support Trust, Postcode Heroes Trust, Postcode Children Trust

Edinburgh, United Kingdom

Responsible and accountable for the operational delivery and implementation of fundraising and marketing within Scotland for all income streams during an interim period while a new Head of Fundraising as appointed. Income streams included individual giving, community, events, legacies, corporate giving and trusts. Assisted with development of UK fundraising and marketing strategy working with colleagues in London Office.Key Achievements:*Achieved £1,588,762 bring in an additional £88,762 surpassing target in 2012 by 6% through own responsible income streams. Lead and supported the team to achieve £2.1 million during considerable staff changes for 6 months.*Created Cake Break straplines: ‘Let’s get baking to beat MS’ and ‘You see a cake we see a cure’ achieving income of £45,875 growing income from 97% compared to first year.*Reduced attrition on regular giving by 105% in 2012 and achieved income of £309,798 which was 6.5% increase on income and 3.3% increase on donors in previous year.*Reactivated 5,850 supported by telephone to take Home Money Box.*Identified 56 legacy pledges for MS Society and solicited high value donations to the value of £23,500.*Achieved £120,353 from four direct mail appeals, resulting in 41% increase on the previous year, with a 5% increase on average gift and raising response rate by 2%. I also undertook cost cutting measures and reduced ROI by 39%.

Edinburgh, United Kingdom

Developed and implemented a new and successful commemorative programme for RBGE; which involved analysing the existing programme, researching and writing a project plan and paper for the board to approve, developing and implementing project plans for the project.

Edinburgh, United Kingdom

Managed and developed Individual Giving at Myeloma UK, looking after Direct Mail, Committed Giving, Legacies, Payroll Giving and In Memoriam and Tribute Fund Giving. Researched and made specific and generic applications to a variety of Trusts and Foundations securing income. In the absence of an Events Manager, I managed all Community Fundraising initiatives for several months including running and walking events. The department still exceeded and met all targets during this time bringing in £600,000. Key Achievements• Undertook a strategic review of the fundraising department at Myeloma UK and made recommendations to the Chief Executive, once approved I developed new fundraising strategies, targets and goals for the department which were then implemented by the team. • Increased ROE for individual running and walking events, increasing Edinburgh Marathon sponsorship by 40%• Established a compelling and successful direct mail and stewardship programme generating £22,983 from the first mailing, with a strong response rate of 15% and 25% increase in regular giving income from the mailing.• Executed a campaign to convert standing orders to direct debits; which resulted in a 48% success rate• Developed and implemented efficient and effective administration procedures.• Provided leadership and guidance to the team through a period of change, placing contingency plans in place to meet targets for the year.• Developed and maintaining strong and rewarding relationships with individuals, event participants and trusts within the community.

Edinburgh, United Kingdom

Managed a portfolio of fundraising disciplines: Direct Mail, Committed Giving, Community and Active Events, Legacy Promotion and General Donations generating £515,900Key Achievements• Organised and executed a Legacy Reception to actively promote Capability Scotland’s new legacy information pack; supporters were asked to high tea where senior staff spoke about the organisations future plans, and the importance of legacies. This identified several legacy pledges and donations given covered the cost of the event. I had to secure corporate sponsorship for the venue.• Managed Fundraising Administrator, temporary staff members and volunteers.• Undertook internal audits to help ensure that staff throughout the organisation adhered to procedures within the Management System. • Grew income from active events including: 29% over target for Edinburgh Marathon £2,570, 89% over target for Loch Ness Marathon and 122 % for the Great Scottish Walk.

Edinburgh, United Kingdom

I assisted the fundraising team through researching, contributing, supporting and leading on appeals, campaigns, applications, events and dealing with administration functions for the department. • Assisted with on street fundraising and telephone fundraising donor recruitment campaigns, which involved writing briefs for tender; training staff, importing new donor details into Raisers Edge, processing payments and thanking them for their support.• Reconciled the fundraising bank account with Raisers Edge on a monthly basis, providing reports for the Directors and Managers.• Developed community fundraising reaching all targets and initiatives.• Managed the legacy pipeline and all administration.

Standard Grade

Introduction To International Development, Pass

Ilm Level 3 Award In Leadership And Management