Heather Blank

Heather Blank Email and Phone Number

Experienced Product & GTM Leader For High-Growth SaaS Companies @ Iterable
Heather Blank's Location
Carlsbad, California, United States, United States
Heather Blank's Contact Details
About Heather Blank

I am an executive with over 20 years of experience in scaling and innovating the go to market efforts of digital enterprise solutions. Success for companies in the Mar Tech and Ad Tech sector comes from solutions-based positioning, impactful differentiation, and strong market presence. I have a strong track record of demonstrated leadership in each of these areas.I am passionate about driving business outcomes for marketers through the use of data and technology across all digital touchpoints. My experience from both the client and technology side gives me a unique perspective and grounds my thinking and leadership in a solutions-oriented approach to product innovation. I have a results-oriented leadership style and aspire to develop and motivate teams that are engaged and enthusiastic about their jobs and the products they build. Company success comes from cross-team collaboration and close interactions with clients, and I strive to create a team culture that embraces both.

Heather Blank's Current Company Details
Iterable

Iterable

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Experienced Product & GTM Leader For High-Growth SaaS Companies
Website:
growthmarketingconf.com
Heather Blank Work Experience Details
  • Iterable
    Svp Gtm Strategy And Partnerships
    Iterable Mar 2024 - Present
    San Francisco, California, Us
    Lead the GTM efforts focused on product positioning and activating our partner network to drive growth and innovation.
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  • Iterable
    Product Marketing And Gtm Strategy Advisor
    Iterable Jul 2021 - Mar 2024
    San Francisco, California, Us
    Leveraging my strong background in product marketing and strategy consulting for SaaS marketing companies, I work with Iterable team to drive successful product launches and develop effective go-to-market strategies. I also collaborate closely with cross-functional teams, including product management, sales, and engineering, to inform the product roadmap and develop comprehensive GTM strategies.
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  • Revenue Vision Partners
    Svp Data Solutions
    Revenue Vision Partners Jan 2021 - Dec 2022
    New York, Us
    Work with clients primarily in the Retail, Financial Services and Adtech sectors to develop data monetization strategies. Advise and design on product strategy, company positioning and go to market approach.
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  • Mediamath
    Svp, Commercialization
    Mediamath Feb 2019 - May 2020
    New York, Ny, Us
    Responsible for defining and executing go to market strategies for MediaMath’s industry-leading DSP, DMP, identity and data products. Oversee Product Marketing, Pricing and GTM Strategy teams who are dedicated to managing the product launches, enabling a global sales organization and evangelizing our product vision.
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  • Mediamath
    Gm, Data Products
    Mediamath Jan 2016 - Mar 2019
    New York, Ny, Us
    Oversee the data business for MediaMath to drive better targeting and insight solutions for our clients. Responsible for the growth of our proprietary data asset and developing strategic partnerships with other data providers in the industry to great a unique and high-performing Audience solution. Oversee product roadmap, strategy and commercialization of all targeting products across video, desktop, social and mobile advertising.
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  • Oracle
    Vice President, Retail Digital Solutions
    Oracle Apr 2015 - Nov 2015
    Austin, Texas, Us
    Joined Oracle as part of their acquisition of Datalogix. Develop product and client strategies for the Oracle Data Cloud. Work with Retail clients to develop data strategies for targeting and measurement across all digital channels including display, social and mobile. Oversee go-to-market strategies for digital solutions that help retailers leverage data for cross-device targeting and omni-channel measurement.
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  • Datalogix
    Vice President, Product And Strategy
    Datalogix Jan 2013 - Apr 2015
    Westminster, Co, Us
    Responsible for go-to-market strategy for DLX Retail vertical. Oversee Product Marketing, Strategy and Solutions teams responsible for developing efficient and effective marketing products and strategies across display, social, mobile, video and email. Collaborate with media partners such as Facebook, Google and other major publishers to develop solutions for targeting and measuring the offline sale impact of digital campaigns. We work with clients to help match DLX capabilities with their overall business goals and then ensure flawless execution of highly targeted, purchase-based campaigns.
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  • Responsys
    Vp, Marketing Success And Innovation
    Responsys Sep 2012 - Jan 2013
    Us
    Lead a team of industry experts that are responsible for developing strategic thought leadership and driving marketing success for clients through adoption of innovative strategies across email, mobile, social and display.
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  • Responsys
    Vice President Of Strategic Services
    Responsys Nov 2006 - Sep 2012
    Us
    At Responsys, I lead a team of strategy, deliverability and analytics consultants that are focused on driving client success through email, social and mobile. Develop productized offerings and global thought leadership for Services positioning and differentiation P&L responsibility with proven track record of profitability
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  • Petco Animal Supplies, Inc.
    Director, Online Marketing
    Petco Animal Supplies, Inc. Mar 2000 - Nov 2006
    San Diego, California, Us
    Responsible for all online marketing for PETCO.com. Oversaw all search engine marketing, affiliate programs and email marketing.Managed a team of marketers and content managersDrove consistent annual revenue growth
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  • Websidestory
    Director Of Online Marketing
    Websidestory Oct 1999 - Mar 2000
    Us
    Handled online marketing and sales support.
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  • The San Diego Union-Tribune
    Online Marketing Manager
    The San Diego Union-Tribune 1996 - 2000
    San Diego, Ca, Us
    Developed online sales opportunities for SignOnSanDiego.comWrote content for entertainment portal.
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Heather Blank Skills

Email Marketing Online Marketing E Commerce Digital Marketing Digital Strategy Online Advertising Interactive Marketing Crm Analytics Web Analytics Social Media Strategic Planning Strategic Consulting Sem Strategy Integrated Marketing Retail Affiliate Marketing Multi Channel Marketing Management Ppc Segmentation Display Advertising Salesforce.com Product Marketing Retail Marketing Customer Segmentation Strategy Marketing Automation Customer Acquisition Customer Retention Multi Channel Retail Marketing Analytics E Business Client Services Saas E Commerce Consulting Customer Experience Facebook Marketing Customer Analysis Retargeting Product Management

Heather Blank Education Details

  • University Of Arizona
    University Of Arizona
    Journalism
  • Northern Arizona University
    Northern Arizona University

Frequently Asked Questions about Heather Blank

What company does Heather Blank work for?

Heather Blank works for Iterable

What is Heather Blank's role at the current company?

Heather Blank's current role is Experienced Product & GTM Leader For High-Growth SaaS Companies.

What is Heather Blank's email address?

Heather Blank's email address is hb****@****sys.com

What is Heather Blank's direct phone number?

Heather Blank's direct phone number is +185836*****

What schools did Heather Blank attend?

Heather Blank attended University Of Arizona, Northern Arizona University.

What skills is Heather Blank known for?

Heather Blank has skills like Email Marketing, Online Marketing, E Commerce, Digital Marketing, Digital Strategy, Online Advertising, Interactive Marketing, Crm, Analytics, Web Analytics, Social Media, Strategic Planning.

Who are Heather Blank's colleagues?

Heather Blank's colleagues are Nicholas Kreps, Rachael Creager, Kara Dawson Silverman, Ayush Agarwal, Chandler Aitchison, Keerthi Gunna, Jensen Huddleston.

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