Heather Knapp Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area;

Director, Brand Content on American Honda Motors (Honda and Acura)Manage the on-going development and activation of Honda’s multi-year, first-to-market music platform, Honda Stage. Partners include iHeartMedia, Live Nation, REVOLT, Vevo, and Google; with the goal of engaging millennials and elevating brand profile through exclusive fan experiences in music. In Year 1, the program exceeded viewership goals of performance based content and garnered significant brand lift across all pillars and measurement qualifiers, overall brand perception, and social sentiment. Year 2 of the program expands on Year 1 priorities and creates even more engaging and aspirational experiences, content, and conversation; driving awareness and positive brand affinity with younger buyersManage a team of two in building cross channel programming for Honda Stage and reinforce the “liquid and linked” team relationship across the Los Angeles, New York, and Chicago officesEvaluate and negotiate upfront and off-cycle custom program opportunities from breadth of partners for brand fit, delivery of strategic objectives and brand messaging, budget alignment, and key timingLead ideation, development and execution of various brand-owned custom partnerships and storytelling experiences across paid, owned and earned channelsServe as project lead across all media teams, vendors and clients and ensure partnerships meet agency and client legal requirements, including reviewing and negotiating contractsAssociate Director, Brand Content on Mondelez Global (full portfolio of Biscuits and Confections)Led ideation, development and execution of various brand-owned custom partnerships and storytelling experiences across paid, owned and earned channels across Mondelez portfolio of brands, with a focus on Trident Gum, RITZ Crackers, OREO, and Sour Patch Kids (2013 - 2015)

Greater New York City Area

content development and program management for online and social executions

Greater New York City Area

managing workflow and merchandising process for women's luxury and designer fragrances