Largest construction and industrial equipment rental, sales and service company in Arkansas.Spearhead business software system data mining, analysis, reporting and management. Create customized marketing and forecasting reports for internal management of multiple departments using Microsoft Access to identify changes in market trends. Reconstructed weekly reports from Excel to Access and reduced overall time spent on updating reports and increased time spent on analyzing results. Deliver companywide computer help desk support including but not limited to Microsoft Access, Excel, Word, PowerPoint and Outlook. Effectively analyze and communicate business operating system issues between end users and IT personnel.Coordinate proprietary business software system information for $45M fleet of rental equipment, elevating operational efficiency and capability. Develop specialized criteria for identifying and selling assets. Manage $250K+ portfolio of resale equipment while marketing resale inventory internally to rental sales personnel. Specific Accomplishments:Optimized business information operating system conversion by leading specialized team extracting information from business system to merge with current operating systems. Skyrocketed annual sales to $300K+ by pioneering small tool sales program and implementing service improvement. Developed and maintained company report of sale database for future marketing opportunities.Enhanced equipment utilization tracking and fleet management by creating and maintaining equipment analysis database.Tracked customer retention for parts and service departments through development of innovative processes.Designed and maintaining Hugg & Hall website, internal website and marketing contacts database.