Heather Baker Email & Phone Number

Pleasanton, California, Us

Pleasanton, California, Us

Draper, Utah, Us

Draper, Utah, Us

Pleasanton, California, Us

Lehi, Utah, Us

-Consistent delivery of 90% sales pipeline sourced from demand gen in support of record company growth. -Built and led Worldwide demand generation team including: Events, Digital, Operations, Customer Expansion and Advocacy, Lead Qualification and Outbound Tele-prospecting. -Forecast, measurement and analysis of demand gen impact on sales pipeline and funnel velocity. -Defined end-to-end lead management process with sales including – funnel stages, systems, SLA’s qualification criteria for conversion, KPI’s and nurturing.

-Led campaign and partner marketing team to build, execute, and measure integrated campaigns. -Partnered with product marketing to build product launch strategy framework and execution plan. -Responsible for ensuring a healthy marketing mix for each product/solution in HSPS portfolio. -Introduced and implemented field marketing and lead management best practices throughout the organization. -2010 performance rating of exceeded expectations.

Palo Alto, Ca, Us

-Provided marketing leadership and support to South Central and West area field sales teams. -Partnered with area sales management to build and execute programs to generate leads, accelerate opportunities and establish/nurture relationships in key accounts. -Ensured area marketing plan included a balanced mix of tactics based on audience segmentation. -Developed executive programs to foster thought leadership and peer-to-peer networking across strategic accounts. -Planned and executed first ever South Central field executive briefing program. -Established ongoing communication with regional sales management and field reps. -Facilitated communication between corporate and field sales to provide input/feedback on programs and results. -Contributed to and encouraged best practices in team reporting, program analysis and process improvements. -Recognized as Top Contributor for South Central Area in 2009.

Provo, Ut, Us

-Acknowledged marketing expert to NA strategic account and product business unit leadership teams.-Responsible for creation and delivery of segmented programs to build, move and close sales opportunities for strategic account sales team. -Delivered and managed 75+ city field seminar program in support of SUSE Linux launch. -Developed and executed integrated lead generation and nurturing programs for Novell’s Systems and Resource Management product suite which resulted in a 200%+ improvement of lead metrics YoY in 2007.-Together with West sales team, led NA in lead-to-opportunity conversion at 27%, compared to 18% average.-Recognized as Field Marketing Manager of the Year 2007, President’s Club qualifier 2007, West Marketing Manager of the Year 2006.

•Designed and implemented channel partner program for OEM and Solution Providers. •Managed and nurtured OEM relationships by providing marketing expertise in business planning.•Partnered with Business Development counterparts to create co-marketing programs with key partners. •Developed internal process for closed loop lead tracking with inside sales team.

Provo, Ut, Us

•Orchestrated strategic and tactical plans the implementation of Novell’s first customer-driven email cultivation system. •Delivered integrated and consistent set of communications targeted at existing customers and new prospects. •Implemented event management best practices across North America including the rollout of an events registration system to improve customer experience and metrics tracking. •Provided field marketing support to West and Central area field sales teams.